Properly Review for 2024

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Written By
I. Mitic
July 01, 2023
Some or all of the products/services listed on this page are from our affiliate partners from which we receive commissions. This, however, does not influence the evaluations in our reviews. Learn more by reading our Advertiser Disclosure.

Home selling or purchasing is both exciting and an ordeal, as many steps need to be taken to complete the process. That’s where Properly comes in: The goal of this product is to provide customers with a simpler way to buy and sell real estate.

Many Properly reviews indicate that this company is staying true to that goal. Let’s see for ourselves what this real estate software is all about.


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Fortunly Rating

Fortunly's Rating: Our editorial team determines the rating based on a set of evaluation criteria developed for each product and service category.

90 days
Greater Toronto Area, ON and Vancouver, BC
Phone and email
pros thumb up Strengths
  • Free cleaning, staging, and showcasing
  • Free instant estimate
  • Offers sales assurance
  • Takes care of the mortgage before the seller’s property is sold
  • Same commission as competitors, but more features
pros thumb up Weaknesses
  • Available only in the Greater Toronto Area and Vancouver
  • No live chat

Properly Overview

Properly is a Toronto-based fintech company founded by Anshul Ruparell, Craig Dunk, and Sheldon McCormick in 2018, which makes it a relatively young establishment. Nevertheless, by offering more features than most real estate agencies do, it has quickly found success in this cutthroat field.

Properly will not only step in and handle the home buying and selling process for you, but the staff also cleans, stages, and markets the property. Moreover, the company also provides an instant estimate of the home’s value, and offers insurance in case the house can’t be bought for the agreed price.

Properly’s Services

Properly provides services related to real estate. If you know that as many as 87% of property buyers in 2021 used the services of a real estate agent or broker to complete the process, it will come as no surprise that companies like Properly are in high demand.

Most of the process is carried out from the comfort of the customer’s home, as this is an online service provider. It should be noted that there is currently no Properly app. However, this isn’t a huge problem, as the user experience translates seamlessly to a mobile browser.

The company offers the following features and services:

  • Buying and selling property
  • Cleaning, staging, and showings
  • Instant estimate
  • Sale assurance
  • Home search tool

The primary purpose of Properly is to carry out the process of purchasing and selling a customer’s home. While Properly charges a commission for those services, it offers others gratis. The company will prepare a home to be sold by cleaning and staging it, but also take care of the showcasing. However, remember that the maximum budget for home prep and marketing is $6,000.

The instant estimate feature gives you an approximate value of your home. This is a great option, even if you don’t plan on using Properly to buy or sell a property.

Properly’s sale assurance is invaluable to those looking to both sell their home and buy a new one. It enables Properly customers to purchase a property before selling their own, by providing them with a sales assurance contract they can then use to get cleared for home financing.

Properly guarantees that the property will be sold at the exact price estimated by the company’s sophisticated technology. In the event that Properly is unable to sell a customer’s property for the agreed price in 90 days, the company itself will buy it. Prior to the home being sold, Properly even covers the cost of the customer’s old home’s mortgage.

Finally, the home search tool is designed for those looking to purchase a property. It gives the users all the necessary data about the listings available. 

Having covered the services Properly offers, we will now discuss the cost of using them.

Properly Pricing

If you want to use Properly’s services, you’ll have to pay a commission, just like with any other realtor. However, Properly vows to provide more value for the same prices, although the percentage varies across different areas.

For the Greater Toronto Area, ON, including the City of Toronto, Durham Region, Peel Region without Dufferin and Simcoe, York Region, Simcoe Region, and Halton Region, the fee is 5%.

Those from Vancouver, BC, which encompasses Vancouver, North Vancouver, West Vancouver, Burnaby, Richmond, Maple Ridge, Coquitlam, Port Coquitlam, Pitt Meadows, New Westminster, Delta, Surrey, Langley, Abbotsford, Port Moody, and Tsawwassen, need to pay 7% in commission for the first $100,000. For the rest, the commission is reduced to 3%.

Apart from that, there are no other Properly fees. Other services, such as cleaning and instant estimates, are free.

Properly Sign-Up Process

Signing up for Properly is pretty straightforward. You just need to provide your name and email address, and create a password. You can also sign up using your Google account. Once you’ve registered, you’ll be able to access all of Properly’s features.

After completing the sign-up process, the grantors - that is, homeowners selling their homes - have to provide their house’s address. They will then be asked a series of detailed questions, on the subject of everything from the property’s size to more intricate details, including the material of the kitchen cupboards.

Those who wish to buy a property can browse through those offered until they find the listing they consider their dream home.

Properly Customer Support

Properly’s customer support is available via phone and email. Unfortunately, Properly doesn’t have a live chat. Nevertheless, the customer support agents will be kind enough to help with any dilemmas you might have. In addition, there is a detailed FAQ section on the website, so you might find the information you need without reaching out to support.

Properly Pros and Cons

Now that we’ve covered all the services and features Properly has to offer, let’s discuss the advantages and disadvantages of turning to this company as a property buyer or seller. 

First off, the fact that Properly will tidy up your home and make it presentable for marketing purposes, as well as handle the showings, all without charging an additional fee, is a significant benefit.

Another very convenient aspect is that the company guarantees that the property will be sold at its estimated price within 90 days. On top of that, it covers your previous mortgage until the home is sold.

However, that’s not to say that there aren’t downsides to Properly. For one, it’s not available across all of Canada, only in select territories. Also, it would be nice if the website featured a live chat, as that would make getting assistance easier.

In case you’re confused about the whole property-buying process, you may want to check out our article containing advice on how to purchase a home.

Bottom Line

All things considered, and taking into account Properly real estate reviews from customers, the company has followed through on its promise to make buying and selling a home easier.

It also offers free services like cleaning, staging, showcasing, and an instant estimate of the customer’s home value, which means that everything will be taken care of for them. Not only that, but Properly also guarantees that the home will be sold, or bought by the company itself.

The company is still quite new, which is why it hasn’t yet expanded to all Canadian provinces. However, if you live in the Greater Toronto Area or Vancouver, BC area and are looking to trade in your current home for another, Properly is definitely worth considering.


What is Properly?


Properly is a company that facilitates purchasing and selling real estate. Its website has a handy tool that allows customers to receive an instant estimate of the value of their home, or browse for homes to buy. More importantly, Properly helps users sell their homes with a sale guarantee they can use to get financing for their next house, covers their previous mortgage (if any), and provides staging and cleaning services for free.

Where is Properly's headquarters?


Properly is headquartered in Toronto, ON.

Who uses Properly?


Properly is used by Canadians who wish to buy and/or sell a property. Currently, it’s only available in the Greater Toronto Area and Vancouver. According to Properly reviews, the company is doing an outstanding job, as there are many satisfied customers.