The Motley Fool Review 2024: A Worthwhile Stock Advisor Service?

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Written By
G. Dautovic
February 21, 2024
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The Motley Fool is a financial services company that provides investment and stock analysis to individual investors. The company was founded in 1993 and has become one of the most well-known and respected names in the financial world. 

In this Motley Fool review, we will look at what The Motley Fool offers investors and see how it compares to other investment advisory services.

Now 60% Off
Risk Warning: Auto renews at $199/year
Service pricing range:

Text and email stock alerts available

Now 60% Off
Risk Warning: Auto renews at $199/year

Fortunly Rating

Fortunly's Rating: Our editorial team determines the rating based on a set of evaluation criteria developed for each product and service category.

pros thumb up Strengths
  • Long track record of outperforming the market
  • Text and email stock alerts are available
  • Access to complete history of previous picks
  • Long-term investments
  • Tons of premium content
  • 30-day money-back guarantee
pros thumb up Weaknesses
  • Fragmented premium services offerings
  • No free services

*Based on $199/year list price. Introductory promotion for new members only.

**Motley Fool Stock Advisor returns are 473% as compared to the S&P 500 returns of 126% as of 10/3/22. Past performance is not a guarantee of future results. Individual investment results may vary. All investing involves risk of loss.

Overview: What Is The Motley Fool?

The Motley Fool is an American multimedia financial company that provides financial guidance, investment analysis, and stock recommendations to individual investors. The company, based in Alexandria, Virginia, was founded by brothers David and Tom Gardner and is now one of the most popular stock research platforms and online financial information sources.

The Motley Fool’s website offers a variety of articles and resources on topics ranging from stock picking to retirement planning. In addition, the company also offers subscription-based services that provide access to additional stock recommendations and investment analysis.

Whether you’re a novice investor or a seasoned pro, The Motley Fool can provide you with the information and tools you need to achieve your financial goals.

How Does The Motley Fool Compare to Other Stock Picking Services?

The Motley Fool Stock Advisor Logo
The Motley Fool Stock Advisor

$199 annually

20-year average return


Mindful Trader Logo
Mindful Trader

$47 monthly

Annual average return


Zacks Premium Logo
Zacks Premium

$249 annually

Annual average return


*Motley Fool Stock Advisor returns are 473% as compared to the S&P 500 returns of 126% as of 10/3/22. Past performance is not a guarantee of future results. Individual investment results may vary. All investing involves risk of loss.

The Motley Fool Services: How Does The Motley Fool Work?

The Motley Fool offers various services geared toward helping investors make smarter decisions with their money. Its flagship service is the Stock Advisor, which provides subscribers with two stock recommendations each month. 

Apart from Stock Advisor, there are various other services - Rule Breakers, Everlasting Stocks, and Rule Your Retirement - we’ll review in this article. 

In addition to stock recommendations, The Motley Fool offers other investing resources such as analyst reports, newsletters, and educational articles.

According to The Motley Fool’s experts, selecting 25 stocks to invest in and holding them for at least five years is recommended. In the end, it’s all up to you and your level of dedication; there isn’t an ideal number of stocks to hold.

What Is The Motley Fool Stock Advisor?

The Motley Fool Stock Advisor, which made its debut in 2002, is the company’s flagship investment service. This subscription-based online service offers stock recommendations and other investing guidance, and it is one of the best stock picking services we found.

Customers who subscribe to the service receive two stock recommendations each month and a host of other investing resources. In addition to the stock picks, subscribers get access to analysis and commentary from The Motley Fool analysts, educational articles and videos, and a forum where they can interact with other subscribers. 

According to our Motley Fool Stock Advisor review, this service includes the following features:

  • Two new stock recommendations each month: Receive the most recent stock picks from The Motley Fool every month.
  • Best current deals: Motley’s top 10 stocks to buy now, out of more than 300.
  • Community and investment resources: Improve your investing skills by connecting with like-minded individuals and sharing the best investment resources in the world.
  • Starter stocks: Stocks that every investor, novice or seasoned, should own.
Price $199 a year
Current promotion 60% Off - Use Code SALE60
Return 473%
S&P 126%

$89 for the first year, auto renews at $199/year. Introductory promotion for new members only. Membership will automatically renew at then current list price.

Motley Fool Rule Breakers

The Motley Fool’s investment team oversees the Rule Breakers program. They are on the lookout for emerging companies and high-growth stocks.

The Motley Fool’s analysts look for “under-appreciated” companies with the potential for rapid expansion. Rule Breakers subscribers receive two Motley Fool stock recommendations each month. The research team also divulges their “best buys” among 200 stocks.

The Rule Breakers service includes the following features:

  • Every month, there are two new stock picks: Updated stock picks from The Motley Fool’s team.
  • Best current deals: From a pool of more than 200 stocks, The Motley Fool experts narrow it down to their top five buys.
  • Community and financial resources: Learn how to invest better by connecting with the world’s largest investing community and getting educational resources. 
  • Starter stocks: Guidance for new and seasoned investors on which stocks to buy and why.


$299 per year





The Motley Fool Everlasting Stocks

Another interesting Motley Fool subscription service is called Everlasting Stocks. Stocks traded on US exchanges such as the Nasdaq and NYSE are the focus of Everlasting Stock.

Since the newsletter wasn’t launched until 2018, it’s too soon to evaluate how well it’s done. However, we know the same winning group of experts does the analysis for the Everlasting Stock service offered by The Motley Fool.

The Everlasting Stocks service includes the following features:

  • Investments suggestions based on founders, corporate culture, and pricing power: Incorporates a specialized portfolio allocation guidance tool available exclusively to members.
  • Access to 15 stock recommendations from Tom Gardener’s holdings: Future stock picks from The Motley Fool advisors for as long as you remain a member.


$299 per year

Motley Fool Rule Your Retirement

The Rule Your Retirement program is designed to help you achieve your retirement goals. Using the service, you’ll learn how to plan for your financial future and comfortably retire.

The Rule Your Retirement service includes the following features:

  • Model portfolios: Three groups of model portfolios to choose from, each with its allocation and rebalancing recommendations.
  • Social Security strategies and tips: Learn how to get the most out of Social Security.
  • Proposals for mutual funds and exchange-traded funds: Apply The Motley Fool’s recommendations and guidance on individual index funds and ETFs to make intelligent investment decisions.
  • Coverage and analysis of essential retirement issues: Read up on topics like retirement, estate planning, and insurance to improve your financial situation as you approach retirement.


$149 per year

Motley Fool Epic Bundle

The Epic Bundle from The Motley Fool combines four of the company’s most critical stock-investing services: Stock Advisor, Rule Breakers, Real Estate Winners, and Everlasting Stocks into a single membership. 

The service is specifically designed as an investment strategy for those who regularly add new money to their brokerage accounts and are interested in learning about investing.


$319 per year until 3/31/24

Current promotion

Access to 10+ bonus reports

Is The Motley Fool Worth It?

When managing your money, it’s best to diversify your holdings. The Motley Fool is a reputable company that can assist you in this endeavor with its various services and portfolios. As we discovered in our review of The Motley Fool, its Stock Advisor is an excellent choice for investors looking for actionable guidance and an engaged community. 

Its subscription services are reasonably priced, and some premium offers come with a membership-fee back guarantee. The Motley Fool’s guidance is actionable and backed by experts. Overall, this financial company is an excellent choice for investors looking for help with their finances.


How does The Motley Fool Stock Advisor work?


You will receive two stock recommendations per month if you sign up for this service. These recommendations are made by the company’s expert analysts, who use a time-tested system to identify undervalued stocks with the potential to generate significant returns.

Can you cancel The Motley Fool and get a refund?


Some Motley Fool premium services include a 30-day membership-fee back guarantee, and you may be eligible for a refund if you request cancellation within that time. .

Does The Motley Fool subscription auto-renew?


As we discovered in our Motley Fool review, all Motley Fool subscriptions are set to auto-renew at the end of each term for your convenience and to ensure continuous service.

Is The Motley Fool trustworthy?


The Motley Fool has been around for over 25 years. With over a million subscribers, it is considered a reliable source of information. Moreover, the Better Business Bureau has assigned the company a B rating, demonstrating this is a business you can trust.