What Is Intro Apr on a Credit Card?

Written By
G. Dautovic
July 10,2023

If you're a new credit card user, you've probably been offered an introductory APR (annual percentage rate). That might cause you to raise your eyebrows and wonder what exactly the term means. We’ve written this article to give you a full breakdown of what an APR is, what an introductory APR can do for you, and how to make the most of it.

What Is an Intro APR?

As you probably know, the APR is the rate of interest you’ll pay on your outstanding credit card balance. The crucial difference between the APR and the interest rate is that the APR includes all the extra fees that you might not have otherwise thought about. This rate can be variable or fixed, but in most cases it's variable. That means that the APR can change over time, typically in response to changes in the prime rate.

An intro APR, on the other hand, is a promotional interest rate that credit card issuers offer to new cardholders. This introductory rate is usually lower than the standard APR, and it applies to purchases and balance transfers made during the introductory period. The intro period is typically 12 months, but it can range from 6 to 21 months. After the intro period ends, the APR goes up to the standard rate.

What Is a 0% Intro APR?

As the name suggests, 0% intro APR means that you won't have to pay any interest on your purchases or balance transfers for a specific period of time. If you get this tempting offer, you'll be able to borrow money at no cost, for some time, usually between 12 and 18 months

The good news is that you won't accrue any interest during this time, so you can fund that large purchase or catch up on old debt. The not-so-good news is that you’ll have to start paying interest on the borrowed amount as soon as the 0% introductory APR period comes to an end. 

Now that you know the answer to the question above, you might be wondering whether there’s such a thing as a lifetime 0% APR. Unfortunately, that’s never going to happen. If you see an offer that promises it for the life of the balance, it's likely a scam. A much more realistic scenario is an introductory 0% APR period followed by a much higher regular APR. 

How Does Intro APR Work?

When you use your credit card during the intro period, you'll enjoy a low or zero APR on purchases and balance transfers for a set period of time.

For example, let's say you're offered an intro APR of 0% for 12 months on purchases. Knowing what intro purchase APR is can be of great help here: it’s the interest rate applied to credit card purchases for that limited period at the beginning. If you spend $1,000 on your card within the first month, you'll only have to pay back the $1,000 – you won't accrue any interest charges during that time. 

After the intro period ends, the APR will go up to the standard rate. So, if you haven't paid off your balance by then, you'll start accruing interest on the remaining debt.

This is why it's essential to know how long the intro period lasts and to make a plan to pay off your debt before the intro APR expires.

Things to Consider Before Accepting the Offer

Now that we’ve explained credit card APR, we should probably add that not all intro APR offers are created equal. Before you sign up for a new card, there are a few things you should keep in mind.


Most intro APR offers come with a balance transfer fee. This is usually around 3% to 5% of the amount you're transferring. Spending over the limit or late monthly payments can also trigger fees. So even though you're not being charged interest, you could still end up paying other fees. Additionally, a credit card issuer may charge an annual percentage rate for your credit card. Make sure you factor this in when you're considering an intro APR offer.

Regular APR

When the introductory period ends, you'll be stuck with the regular APR, which is typically much higher than the intro rate. So, if you're not able to pay off your balance in full before the time expires, you should look for a card with a lower regular APR and good rates.


Different cards offer intro APR periods of different lengths. Some may be as short as six months, while others could last for 21 months or more. If you're not sure you can pay off your debt within the intro period, look for a card with a longer intro APR offer.

Credit Card Type

There are two main types of credit cards: rewards cards and cash back cards. Rewards cards offer points, miles or other perks for every dollar you spend. Premium cash back cards give you a percentage of cash back on every purchase. If you like traveling, you’ll be better off with a travel card, while cash back cards are better for everyday purchases

Perks of Intro APR

Having a credit card with an intro APR can be a life-saver, especially if you find yourself in debt or want to finance a large purchase. Knowing what an intro APR is and how to use it can be extremely beneficial, so we’ve compiled a list of some perks.

Boosting Your Savings

If you have a high interest rate on your credit card, you may be paying hundreds of dollars in interest every year. An intro APR can help you save money by giving you a break from interest charges.


An intro APR can also give you some flexibility when it comes to making big purchases. If you know you won't be able to pay off the balance right away, you can use an intro APR card to finance the purchase and spread out the payments without paying interest.

Faster Debt Payouts

Now that you know what 0 intro APR means, you can calculate how much you could potentially save by using this type of intro APR credit card. Even if it's not quite zero, an intro APR can be used to transfer balance from a high-interest card to one with a lower interest rate, thus helping you pay off your debt sooner. Check the balance transfer fee before you make a decision, as these can offset the savings you'll get from the intro APR.

Bottom Line

In this article, we’ve provided you an answer to what intro APR is, while also giving you some insight into the pros and cons of using such a deal. An intro APR can be a great way to save money, especially if you have a lot of debt or are looking to finance a large purchase.

However, it's important to remember that intro APRs typically only last for 12 to 21 months and that balance transfer fees may apply. Before you apply for such a credit card, make sure you understand the terms and conditions so that you can make the best decision for your financial situation.


How long does an intro APR last?


Before you worry too much about what an intro APR on a credit card is, you should also know that most intro APRs only last for 12 to 21 months. That’s not a lot of time to rack up debt without having to worry about interest.

Does 0% intro APR mean no interest?


Yes, but only for a set period of time - typically 12 to 21 months. After the intro period ends, the APR will go up and you’ll start accruing interest on your purchases.

What happens after intro APR?


After the intro APR period ends, the regular APR will apply to any remaining balance on the card. That means you’ll start accruing interest on that balance if you don’t pay it off in full each month. So, other than simply inquiring about what an intro APR is, you should also be mindful about the intro period and what the regular APR is.

About author

I have always thought of myself as a writer, but I began my career as a data operator with a large fintech firm. This position proved invaluable for learning how banks and other financial institutions operate. Daily correspondence with banking experts gave me insight into the systems and policies that power the economy. When I got the chance to translate my experience into words, I gladly joined the smart, enthusiastic Fortunly team.

More from blog