Citi Retail Services and Tractor Supply Company Extend Partnership
On May 24, Tractor Supply Company - America’s largest rural lifestyle retailer - and its long-standing credit-card partner, Citi Retail Services, announced an extension of their 20-year relationship.
The renewed agreement aims to provide a better experience for the cardholders with a refreshed and expanded reward assortment. The other goal is expanding the TSC Personal Credit Card portfolio, which has shown promising growth in recent years.
For example, Citi Retail Services currently issues the TSC Personal Credit Card, offering cardholders Preferred Plus Neighbor status, 5% in rewards for some purchases, and access to special financing. New accounts also get an additional $20 in rewards with their first qualifying purchase. Another option is the Tractor Supply Business card, which allows both net and revolving terms for their business customers. It’s a great credit card solution for covering the necessary expenses people in the agriculture world deal with daily.
Citi is a leader in the financial world, operating in more than 160 countries, where it provides its extensive customer base with a broad range of financial products and services. On the other side of the partnership, Tractor Supply Company is the largest rural-lifestyle retailer in the United States. With an 80-year-long history and operations set up across 49 states, TSC is the number-one destination for providing recreational farmers and ranchers with products necessary to care for their homes, pets, and livestock.
Tractor Supply’s CFO, Kurt Barton, said that Tractor Supply believes the continued partnership with Citi Retail will bring even more value to their customers, as well as creating greater brand loyalty and driving sales.
“This new agreement reinforces our shared commitment to enhance the customer experience with an increased focus on multi-channel benefits as we look to engage our next generation of customers,” said David Chubak, Head of Citi Retail Services.
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