Equifax Makes Major Staff Changes
Equifax, a multinational credit reporting firm, has added Roni Millard to its upper management roster. Millard will be taking on the role of the firm’s Chief Marketing Officer at Equifax Australia.
Millard has 25 years of experience in the marketing and sales industry, in both the business-to-business (B2B) and business-to-customer (B2C) fields of commerce. Over the past 10 years, she has mainly focused on the legal sector. In 2017, she was featured among Australia’s most innovative marketing leaders on the CMO50 list for her accomplishments at software company InfoTrack.
As Equifax’s CMO, her duties will involve the further development of the agency’s marketing strategy, customer experience optimization, improving the brand’s recognition, and stimulating revenue growth.
Equifax is one of the three largest credit bureaus along with Experian and TransUnion. In addition to offering credit and demographic-related analyses, it also provides fraud prevention and credit monitoring services.
Since it was founded by Cator and Guy Woolford in 1899, in Atlanta, Georgia, Equifax has spread throughout the world. It operates or has investments in 24 countries in America, the Asia Pacific, and Europe. Among its latest business endeavors is its acquisition of Ansonia Credit Data, which is a company that specializes in credit data for transport and logistics.
The credit reporting agency is currently focusing on expanding its reach and improving its services. In order to achieve these goals, back in May, Equifax made one other change to its leadership team. Namely, Julia Houston was promoted to the position of the Chief Strategy and Marketing Officer of Equifax International. Houston has been with the company since 2013, while for the past three years she has worked as its Chief Transformation Officer.
"We are entering an exciting and crucial chapter in our 121-year history, as we leverage our $1.5B cloud technology investment to accelerate our innovation, new products, and growth," said Mark W. Begor, the CEO of Equifax.
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