Halloween Spending Projected to Surpass $12.2 Billion
According to the latest survey by the National Retail Federation, the total Halloween spending in 2023 will reach a record $12.2 billion, easily surpassing the $10.6 billion from the year before.
The data supports the year's trends on holiday spending, which indicated an overall rise of 3.6% to 4.5% in retail holiday sales, as consumer spending rebounds from the pandemic years.
The largest portion of Halloween spending will once again go toward costumes, with an estimate of $4.1 billion, out of which over $700 million will be spent specifically on pet costumes, as Americans splurge more and more on their animal companions. The average amount a shopper will spend on costumes this year is expected to grow by 9.2%, to $36.54.
Spending on decorations follows next, with an estimated $3.9 billion, while sales of candy are expected to reach $3.6 billion.
The survey also found that 73% of people plan to participate in Halloween activities this year, up 4% from 2022.
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