Apple Pay Statistics That Show Mobile Payments Are the Future

Digital wallets and contactless mobile payments have experienced a surge in popularity in recent years, with Apple Pay being one of the major winners in this space.

Using Apple Pay for money transactions is straightforward yet effective; simply add a credit, debit, or prepaid card to the Wallet app on your iOS device, and you’re good to go. Let’s look at some statistics that are sure to convince you to activate it and begin enjoying the benefits of contactless payments.

Keep in mind that all the figures are more of an estimate than exact numbers due to Apple’s ban on sharing user information and figures. 

Key Apple Pay Statistics for 2025 - Editor’s Picks

• As of 2024, some 11,000 banks worldwide support Apple Pay.
• Six out of ten people in the UK used Apple Pay for point-of-sale transactions.
• Apple Pay has a 43.9% mobile payment market share in the US.
• Apple Pay accounted for a staggering 92% of the mobile debit wallet market in the US.

Apple Pay’s user base has surprassed 744 million in 2024.

(PYMNTS)

This represents a massive increase compared to 2022, when it was reported that the company had 507 million users.

Apple Pay handled 1.8 billion transactions in 2024.

(PYMNTS)

This number represented a staggering 40% increase compared to the year before.

Apple holds an iron grip in the US mobile debit wallet market, with 92% of all payments going through it.

(Forbes)

The data shows that more than 45 million people used Apple Pay monthly in the US.

90% of US retail establishments accept Apple Pay in 2024.

(Forbes)

This number is also rising across the globe, with 60% of all retailers worldwide accepting the payment service today.

Apple now processes more than 14.2% of all online consumer payments.

(Capital One Shopping)

The number for in-store payments is much lower, as credit cards still dominate, but Apple Pay does hold a 3.5% here as well.

Apple Pay was expected to have more than $4 billion in revenue in 2023.

(Capital One Shopping)

This is also a massive increase, as just a few years earlier it was estimated that the service had a $1.9 billion in yearly revenue.

As of 2024, more than 11,000 banks worldwide supported Apple Pay. 

(Twit)

The number of banks that offer Apple Pay as a payment method double from 5,480 in 2020. The service is now available in 78 countries, and these figures indicate that banks are doing their best to align their payment methods with consumer behavior.

90% of consumers cited ease of use as the primary reason they're using Apple Pay.

(Apple)

The next big factor was privacy with 89% of respondents citing it as the main reason, while 87% named security of the service as their primary reason.

98% of Apple Pay users are likely to recommend it to someone.

(Apple)

This indicates an extremely high satisfaction with the service, and some 85% of users stated that they are very or extremely satisfied with it.

There are 60.2 million users of Apple Pay in the US in 2024.

(Oberlo)

This represents a 7.9% increase compared to 2023, and now amounts to more than 21.2% of the entire population of the United States.

Apple Pay now holds a 5.6% share of all retail sales.

(PYMNTS)

More and more customers are paying through Apple Pay while retail shopping, with much higher merchant acceptance leading to these numbers.

54% of mobile wallet in-store purchases are done through Apple Pay in 2024.

(PYMNTS)

Apple is dominating this market, with Google Pay and PayPal sitting much lower, at around 13% each.

Almost a quarter of consumers aged 14 years and older in the US used Apple Pay in 2024.

(Capital One Shopping)

Apple Pay is having a great market impact on younger consumers, with Gen Z and Gen Alpha Americans now representing a big portion of the userbase.

36% of all Apple Pay transactions were done online in 2024.

(Statista)

In-store shopping is still where Apple Pay is used the most, with 58% of respondents using the service for in-person shopping.

Gen Z shoppers in the US are 120% more likely to use Apple Pay than Millennials in 2024.

(PYMNTS)

Millennials are adopting Google Pay at a 3 to 1 rate at the same time, which is higher than any other generation.