Christmas Shoppers’ Buying Habits
16. 62% of Americans buy their gifts in the week before Christmas.
Based on this, we can assume that most people either wait for special Christmas discounts to do their shopping or are simply lazy too disorganized to buy their gifts in advance. In fact, these holiday spending statistics show that 7% of people do their shopping on the day before Christmas, while an additional 4% from go one step further and purchase gifts after the holiday has passed. If you buy them after Christmas, can they even be considered Christmas gifts?
17. 28.8% of U.S. shoppers start their Christmas shopping in November.
Unlike those last-minute shoppers from the previous stat, more than a quarter of Americans don’t leave anything to chance by starting their Christmas shopping in November. This is according to a Censuswide survey of both U.S. and U.K. shoppers from 2018. The survey also shows that American shoppers appear to be better prepared than their British counterparts, only 24.4% of whom begin their Christmas hunt in November.
18. Stats about Christmas show that 19% of Americans spend their money during the holiday season on completely unplanned purchases.
We can add to this number the 30% of shoppers who have a vague idea of what they want to buy, but rely on in-store inspiration to make the final decision. Combined, these indecisive shoppers represent nearly half of American Christmas consumers. This figure shows how important it is for retailers to invest in effective marketing campaigns that will draw in customers during the holiday season.
19. 51% of Christmas shoppers buy gifts for themselves, too.
They say you first have to love yourself before you can love someone else, and these holiday statistics seem to confirm that. Indeed, it’s one of the lesser-known Christmas shopping facts that more than half of Americans use this holiday to buy themselves gifts, too. Among these self-loving shoppers, 42% splash out on food and liquor, while 40% treat themselves to some new clothes.
20. For 60% of holiday shoppers, being able to return purchases easily is important.
There’s nothing worse than watching that special someone put on a fake smile after receiving an unwanted Christmas gift. That’s why more than half of Americans value a straightforward return policy when purchasing gifts. In addition to that, Christmas shopping stats show 71% of shoppers feel it’s important the shop offers high-quality products in the first place, while 68% want a large variety of products to choose from.
21. 66% of holiday shoppers will pay more for sustainable products.
Younger generations have dramatically improved our overall ecological consciousness score, with nearly two-thirds of shoppers now willing to pay extra for certified sustainable products. The leader of the pack is Generation Z (87%), followed by millennials (75%), while Generation X (62%) falls just behind the overall average. Even the most senior among us are doing their bit, with more than half (53%) prepared to spend extra for the planet’s sake.
22. 14.2% of Americans say they sell their possessions to fund Christmas spending.
Although this might seem like extreme behavior, it’s actually a much better option than some other alternatives. For example, while 14.2% of Americans try to reduce money spent on Christmas by selling their things, 5.8% borrow from friends and family. Some people take the holiday season even more seriously, with 4.2% getting loans to cover their Christmas spending.
23. 61% of people in the U.S.A. would reveal personal information to get special deals.
It appears privacy has its price. For Christmas shoppers, that price comes in the form of coupons. Of the nearly 2,500 shoppers surveyed to compile Deloitte’s Christmas spending statistics, 61% would offer up their personal information in exchange for special promotions and discounts. Another 60% would reveal this information to get some sort of personalized shopping experience. Whether or not this decision pays off in the long run remains to be seen.