How Many People in the US Invest in the Stock Market?
The stock market is quite complex, but many people are interested in it. So, how many people actually invest in it, and what percentage of the population takes part?
These are some of the questions that we’ll answer in this article, so keep reading and stay tuned for more information about the stock market and how it affects all of us!
Key Statistics for 2025 - Editor’s Choice
- The world’s stock market cap was worth $115.8 trillion in 2025.
- The US stock market was worth more than $62.93 trillion by 2025.
- In 2024, 62% of adults in the US invested in stocks.
- The stock ownership rate among women increased by 18% in 2024.
- Baby Boomers owned $25 trillion worth of stocks in 2024.
In 2024, 62% of adults in the US were invested in stocks.
(Statista)
This means that almost two thirds of all adults in the US have some share in the stock market game.
The peak was in 2007, when 65% of all adults were invested. After the Great Recession, which took place from late 2007 to mid-2009, the percentage sharply declined and continued to decrease until 2013, when it hit 52%.
87% of upper-income Americans owned stock or other personal investments in 2024.
(Gallup)
Comparatevely, only 25% of people with less than $40,000 in earnings had money invested in the stock market, down by 4% compared to the year before.
The world’s stock market cap is $115.18 trillion in 2025.
(CompaniesMarketCap)
This number has been on the rise in recent years, in fact, it tripled in the past twenty years, and the trend is expected to continue in the future. The top two exchanges by market cap were the New York Stock Exchange and the Nasdaq, both of which are located in the United States.
The US stock market is worth more than $62.93 trillion 2025.
(Visual Capitalist)
The US market cap keeps growing, and has increased by 3.95% since the start of the year.
74% of married people are invested in stocks, and are more likely to own stocks than those who aren't married.
(Gallup)
The latest survey revealed that married people are more likely to own stocks, with only 48% of those who were not married invested in the market.
66% of non-Hispanic white households owned stocks in 2024.
(Gallup)
According to Gallup, more than two thirds of white non-hispanic households have at least one stock investment, compared to 49% of households of peope of color.
In 2023, 73% of upper-income Republicans owned stocks and were more likely to invest in the stock market than Democrats.
(Pew Research Center)
Among upper-income Republicans, 73% held stock, while only 64% of upper-income Democrats did. When it comes to lower-income households, there was a similar gap, with 18% of Republicans and 13% of Democrats owning stocks.
53.8% of Baby Boomers owned stocks in 2024.
(The Motley Fool)
The oldest generation also easily has the largest share of stocks, valued at over $25 trillion by the end of 2024.
58% of American families are invested in the stock market.
(The Federal Reserve)
There are also 22% of families that directly own a stock in America.
In 2024, 71% of women in the US owned stocks.
(Fidelity Investments)
The latest survey found that the stock ownership rate among women had increased by a staggering 18% compared to just a year before.
Final Thoughts
These statistics show that the stock market is becoming more and more accessible to the average American, and there are many great platforms for those who want to get started with investing.
With social media playing a big role in investment decisions, it’s easier than ever for people to start their investing journey. And as we can see from the data, the stock ownership rate is increasing each year.
There are still some barriers to overcome, however. For example, lower-income families and people of color are less likely to be invested in the stock market than upper-middle-income and white families.
But overall, it’s encouraging to see that more and more people are taking an interest in the stock market. And with the proper education and guidance, anyone can start investing in stocks.
Sources
I have always thought of myself as a writer, but I began my career as a data operator with a large fintech firm. This position proved invaluable for learning how banks and other financial institutions operate. Daily correspondence with banking experts gave me insight into the systems and policies that power the economy. When I got the chance to translate my experience into words, I gladly joined the smart, enthusiastic Fortunly team.