Big Game, Big Spending: Super Bowl Revenue Statistics
The Super Bowl is the most eagerly anticipated event on the US sporting calendar, but you don’t have to be a die-hard football fan to join in the fun.
More than half a century since the first Super Bowl, the event has evolved into so much more than the championship game of the National Football League. It’s now an unofficial American holiday.
With all the entertainment surrounding the football itself, it’s no secret that the big game inspires even bigger spending.
Super Bowl Revenue Statistics for 2026 - Editor’s Choice
- Advertisers spent a record $8 million to $10 million on 30-second commercials during the 2026 Super Bowl.
- During the 2026 Super Bowl, in-game ads were expected to generate over $600 million in revenue.
- Consumers who watched the game spent an average of $94.77 each in 2026.
- Super Bowl LX (2026) saw a record peak viewership of 137.8 million viewers during the second quarter.
- Total consumer spending for the 2026 Super Bowl reached a record $20.2 billion.
During the 2026 Super Bowl broadcast, the advertising cost hit a record average of $8 million for a 30-second-long commercial.
(CBS News)
With millions of football fans keeping their eyes peeled on the TV broadcast before, during, and after the game, businesses try to make the most of the NFL’s signature event by advertising their products and services to a huge and engaged audience.
Inevitably, this kind of brand exposure comes with a high price tag. According to data, while the average price sat at $8 million, premium slots for 2026 reportedly sold for more than $10 million.
Super Bowl advertising revenue is expected to approach $600 million in 2026.
(European Business Magazine)
Getting on the Super Bowl advertisers list isn't impossible, it's just extremely expensive. If you wish to showcase your products and services during the game and impress a huge audience, you really need to go big or go home. Not only will you need to feature celebrities and hire renowned filmmakers, but also you'll have to go all out with your broadcast budgeting. In fact, total costs for a single spot in 2026 ranged from $12 million to $20 million.
71% of viewers in 2026 wanted to see funny Super Bowl ads above all else.
(Harris Poll)
The majority of watchers still look for humor in the ads during the Super Bowl, even though the percentage has dipped from a few years before.
18% of those who watched the 2026 Super Bowl said the commercials were the most important part of the show.
(Marketing Charts)
Although the majority of the viewership (43%) cited the game as the most significant part of the event, the halftime show followed at 21%, and commercials held a strong third at 18%.
The average secondary market ticket prices for Super Bowl 2026 were approximately $6,687.
(SeatGeek)
The prices of Super Bowl tickets remain astronomical, though they fluctuated leading up to game day. In 2026, the price for the cheapest available ticket was $4,237.
The 2026 game averaged 124.9 million viewers, making it the second most-watched in history.
(NFL)
Super Bowl LX fell just short of the all-time record set in 2025 (127.7 million), but it set a new record for peak viewership, hitting 137.8 million viewers during the second quarter. It also marked the most-watched program in the 100-year history of NBC
Consumers spent an estimated $94.77 each on the Super Bowl in 2026.
(National Retail Federation)
This amounted to $20.02 billion in total consumer spending.
Players on the team that won the 2026 Super Bowl earned an estimated $178,000 each.
(USA Today)
The consolation prize for the losing team is a good remedy for disappointment, too. The players on the New England Patriots received $103,000 as a runner-up prize.
Approximately $133.8 million was wagered in Nevada's sportsbooks on Super Bowl LX.
(Nevada Gaming Control Board)
This represented a 10-year low for Nevada betting volume. Experts attribute the decline to the massive expansion of mobile sports betting across other US states.
The Dallas Cowboys have been the NFL's most valuable team for 18 years in a row.
(Forbes)
As of 2026, the Dallas Cowboys remain the gold standard for sports valuations, with their worth now estimated at over $10 billion.
NBC had sold out the Super Bowl LX advertising inventory by September 2025.
(European Business Magazine)
Despite the record-high price of $8 million to $10 million per spot, the network managed to sell out its inventory nearly five months before the February kickoff.
The 2026 Super Bowl Halftime Show set a record with 4 billion social media views in 24 hours.
(Ripple Analytics)
This year's halftime show starring Bad Bunny saw a 137% increase in social media consumption year-over-year, with over 55% of those views coming from international markets.
AI-driven retail engagement for the Super Bowl grew by 440% in 2026.
(Adobe for Business)
More consumers than ever used generative AI tools to plan their Super Bowl parties, compare snack prices, and find last-minute team gear, marking a fundamental shift in how fans interact with the event.
Sources
I have always thought of myself as a writer, but I began my career as a data operator with a large fintech firm. This position proved invaluable for learning how banks and other financial institutions operate. Daily correspondence with banking experts gave me insight into the systems and policies that power the economy. When I got the chance to translate my experience into words, I gladly joined the smart, enthusiastic Fortunly team.
