Big Game, Big Spending: Super Bowl Revenue Statistics
The Super Bowl is the most eagerly anticipated event on the US sporting calendar, but you don’t have to be a die-hard football fan to join in the fun.
More than half a century since the first Super Bowl, the event has evolved into so much more than the championship game of the National Football League. It’s now an unofficial American holiday.
With all the entertainment surrounding the football itself, it’s no secret that the big game inspires even bigger spending.
Super Bowl Revenue Statistics for 2025 - Editor’s Choice
- Advertisers spent a record $7 million on 30-second commercials during the 2024 Super Bowl.
- During the 2024 Super Bowl, in-game ads generated $650 million in revenue.
- Consumers who watched the game spent an estimated $86.04 each on the Super Bowl in 2024.
- The advertising inventory for the 2025 Super Bowl had sold out three months in advance.
- Total consumer spending for the 2024 Super Bowl amounted to $17.03 billion,
During the 2024 Super Bowl broadcast, the advertising cost was $7 million for a 30-second-long commercial.
(Statista)
With millions of football fans keeping their eyes peeled on the TV broadcast before, during, and after the game, businesses try to make the most of the NFL’s signature event by advertising their products and services to a huge and engaged audience.
Inevitably, this kind of brand exposure comes with a high price tag. According to data, the average price for a 30-second TV ad has been around $7 million over the past two years.
Super Bowl advertising spending totaled $650 million in 2024.
(RetailBanker)
Getting on the Super Bowl advertisers list isn't impossible, it's just extremely expensive. If you wish to showcase your products and services during the game and impress a huge audience, you really need to go big or go home. Not only will you need to feature celebrities and hire renowned filmmakers, but also you'll have to go all out with your broadcast budgeting.
71.1% of viewers in 2024 saw Super Bowl ads as nothing more than entertainment.
(Prosper Insights & Analytics)
Based on the results of a survey compiled by Prosper Insights & Analytics, only 13.4% of viewers said Super Bowl commercials had converted them into customers who would pay for the products and services advertised.
19% of those who watched the 2024 Super Bowl said the commercials were the most important part of the show.
(Prosper Insights & Analytics)
Although almost half of the viewership (43.8%) went with the obvious choice and cited the game as the most significant part of the event, a significant portion of the audience still joined the broadcast to view the commercials.
The halftime show is also a major part of the Super Bowl; 18% of viewers named the music act as the most-anticipated part of Super Sunday. Lastly, for 6.4% of the viewers, the Super Bowl is primarily about food and family gatherings.
The average secondary market ticket prices for Super Bowl 2024 were over $10,000.
(Statista)
The prices of Super Bowl tickets have skyrocketed, especially in secondary markets, with the most expensive single ticket selling for $50,000 in 2024.
The 2024 game was the most-watched Super Bowl in history.
(NFL)
Super Bowl LVIII had 123.4 million average viewers, which was up 7% from 2023.
Consumers spent an estimated $86.04 each on the Super Bowl in 2024.
(Prosper Insights & Analytics)
This amounted to $17.03 billion in total consumer spending.
80% of consumers bought food and drinks, 13% purchased team accessories, and 9% decided to splurge on a new television.
Players on the team that won the 2024 Super Bowl earned an estimated $171,000 each.
(USA Today)
The consolation prize for the losing team is a good remedy for disappointment, too. While members of the Kansas City Chiefs team left the championship with $171,000 apiece, the profits for the vanquished San Francisco 49ers amounted to $96,000 per player.
Approximately $185.6 million was wagered in Nevada's sportsbooks on Super Bowl LVIII.
(ESPN)
This was a record-breaking game even in regards to sports betting, eclipsing the previous record of the 2022 Super Bowl by nearly $6 million in wagers.
The Dallas Cowboys have been the NFL's most valuable team for 17 years in a row.
(Wikipedia)
Although their last Super Bowl appearance took place back in the 1995 season, the Dallas Cowboys are still worth more than any other sports franchise in the world, with an estimated value of $10.3 billion in 2024.
Los Angeles Rams hold second place with $7.6 billion, and the New England Patriots, worth $7.4 billion hold the third place.
Fox had sold out the Super Bowl LIX advertising inventory by November 2024.
(SportsPro)
The latest data available showed that the ad space for the 2025 sold months ahead even with record-high ad prices.
Sources
I have always thought of myself as a writer, but I began my career as a data operator with a large fintech firm. This position proved invaluable for learning how banks and other financial institutions operate. Daily correspondence with banking experts gave me insight into the systems and policies that power the economy. When I got the chance to translate my experience into words, I gladly joined the smart, enthusiastic Fortunly team.
