20+ Essential TikTok Revenue Statistics

Written By
Julija A.
Updated
December 17,2024

Launched in 2016 by the Chinese startup ByteDance, TikTok, or the international version of Douyin, has been growing at lightning speed and shows no signs of slowing down.

In 2017, TikTok had 65 million users. By 2024, that number rose to 1.58 billion MAU worldwide.

Unsurprisingly, TikTok’s unprecedented growth came with substantial financial gains, which we will examine below.

Key TikTok Statistics for 2025 - Editor’s Choice

  • TikTok reported a record-breaking 1.58 users in 2024.
  • TikTok made nearly $2 billion in worldwide in-app purchases by Q3 2023.
  • TikTok has more than 120.5 million active users in the United States in 2024.
  • By Q3 2024, TikTok saw 825 million new downloads.
  • ByteDance was valued at $300 billion in 2024.
  •  In 2024, TikTok users spend an average of 1,740 minutes per month on the platform.

TikTok Usage Numbers

TikTok is an international phenomenon that attracts millions of monthly users who engage with the platform’s short-form videos on a daily basis. Here are the user numbers you need to know. 

TikTok has more than 1.58 billion monthly active users in 2024.

(Statista)

In January 2017 and just a few months after the launch of TikTok, the platform had 65 million users. Since then, the number of users has been growing steadily.

TikTok was the first non-Meta social media platform to reach the three-billion downloads mark globally.

(SensorTower)

TikTok isn’t Facebook and is still far from reaching the record-breaking numbers reported by Meta apps. Nevertheless, the growing popularity of the platform cannot be taken lightly. Recent numbers show that TikTok broke through the three-billion-download ceiling in 2021, making it the first non-Facebook app to achieve this milestone. 

TikTok users spend an average of 1,740 minutes per month on the platform in 2024.

(Insider Intelligence)

TikTok offers a diverse range of content with its snappy and highly engaging short-form videos. As such, it isn’t surprising that the platform enjoys some of the highest engagement levels across all social media networks. 

In October 2019, TikTok users were spending an average of 442 minutes on TikTok per month. Five years later, the average monthly minutes per visitor quadripled to 1,740. To make this number even clearer, this means that the average user spends more than 58 minutes daily on the app, much longer than is the case with most of the other social media apps.

TikTok has more than 120.5 million active users in the United States in 2024.

(Statista)

The active number of users in the US is steadily rising, increasing by 3-5% every year.

In the first three quarters of 2024, the TikTok already had 825 million new downloads.

(Statista)

The latest data shows that TikTok continues to grow in popularity, as the total number of new downloads has grown from 672 million in 2023.

TikTok Market Penetration and Engagement

Since 2016, Douyin has been gaining popularity to become one of the most in-demand social media networks in China. Following the success of its sister company, TikTok delivered the short-video social network format to many other countries across the world. While the two companies have certain things in common, each of them caters to a specific market.

64% of American Gen Zers use TikTok in 2024.

(Statista)

If Millennials are the main target audience for Facebook, TikTok has been attracting younger social media users.

Indonesia has the highest number of TikTok users in 2024, with 157.6 million active users.

(Statista) 

Before the 2020 India ban that took down TikTok alongside dozens of other Chinese apps, the country was the biggest overseas market for TikTok, where the platform had more than 200 million users. 

(Statista)

As TikTok continues to evolve, the short-form videos the platform is famous for cover everything from dancing and tutorials to education, sports, and DIY. Among the many content categories, entertainment accumulated more than 535 billion hashtag views, followed by the dance category, which received 181 billion views. 

TikTok is active in more than 160 countries and is available in 75 languages.

(Wallaroo Media)

Despite the various bans and restrictions imposed by countries such as India, TikTok continues to grow and accumulate users.

TikTok Revenue Data

Now that you know more about the global reach and user penetration of TikTok, let’s take a  look at the most important TikTok revenue numbers.

In 2024, nearly 77% of TikTok’s revenue came from China.

(eMarketer)

The majority of TikTok's revenue still comes from China, but the number has slightly decreased in recent years, as the company sees larger growth in the US and other parts of the world.

ByteDance is valued at $300 billion in 2024.

(Reuters)

Both TikTok and Douyin belong to ByteDance. The company was valued at around $268 billion in 2023.

Bytedance turned $17 billion in profit by Q2 2024.

(Yahoo!)

The latest data showed that the total profits have tripled compared to 2023.

TikTok revenue in the United States is expected to be around $11 billion in 2024.

(Oberlo)

This will represent a 25.8% increase compared to 2023, and TikTok is expected to have and ad revenue in the US that will be more than X (Twitter), Reddit and Snapchat combined. 

TikTok made nearly $3.8 billion in worldwide in-app purchases in 2023.

(Statista)

The latest data shows an incredible growth compared to 2021 when the company made $1.7 billion in in-app spending.

TikTok Advertising & Influencer Marketing

Marketing on TikTok is still in its infancy, especially when compared to tools made available to social media giants from the Meta family. Still, the number of influencers receiving a TikTok income is growing, and the platform is becoming increasingly useful for businesses and marketers.

In 2023, TikTok’s micro-influencers have an engagement rate of 10.21% compared to 3.5% on Instagram and 3% on YouTube.

(Grin)

Every creator or influencer on social media platforms strives for engagement. And while some social networks are already saturated, TikTok continues to report the highest engagement levels for micro-influencers and mega influencers across a range of industries and sectors. 

For example, nano-influencers report an average engagement rate of nearly 11.97% on TikTok, while engagement stands at 5% on Instagram and just over 3.5% on YouTube. For influencers with a massive following, engagement rates can be as low as 1% on Instagram and 1.5% on YouTube, while reaching highs of nearly 4% on TikTok. 

TikTok influencers with more than one million followers can earn an estimated $2,500 per post.

(Influencer Marketing Hub)

The amount of money that influencers earn per post depends on a number of factors including their social media platform. Influencer marketing is well established on platforms such as Instagram, and while TikTok is relatively new to the influencer game, there are still ways that people can earn money on the platform

TikTok influencers with more than a million followers can earn more than $2,500 for a post. However, the rates for nano- and micro-influencers are much lower, ranging between $5 and $125 per post. On Instagram, mega-influencers can make over $10,000 per post while their nano and micro counterparts earn anywhere between $10 and $500.     

92% of users worldwide react after watching a TikTok video. 

(TikTok For Business)

A large number of followers is undoubtedly important for influencers and businesses alike, but these high numbers don’t always translate into engagement or conversions. 

While the click-through rate or CTR varies from one social media platform to another, the average CTR across all platforms was 0.66% in 2024. However, thanks to the snappy and highly engaging videos on TikTok, the platform reports a 92% engagement rate with posts that include a call to action (CTA)

By 2024, TikTok users spent over $15 billion on Google Play and the App Store.

(SensorTower)

This meant that TikTok became the first non-game app in history to pass this milestone.

TikTok in 2025 and Beyond: What Does the Future Look Like?

The aforementioned facts show us that this social network has become a global phenomenon. But what does the future look like? While the app’s full potential is still being explored, there are a few useful expert forecasts on what to expect in the coming years. 

TikTok is expected to have almost 2.1 billion users by 2025.

(HigherVisibility)

While future projections aren't set in stone, the data from HigherVisibility sees TikTok continuing to grow rapidly over the next years, and possibly surprassing 5 billion by 2035.

TikTok video ad revenue is expected to surprass YouTube and Meta combined in 2027.

(StreamTV Insider)

TikTok's revenue from advertisements has grown rapidly in the past couple of years, and is soon expected to amount to the 3% of total ad revenue on the internet.

Sources

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Albert Einstein is said to have identified compound interest as mankind’s greatest invention. That story’s probably apocryphal, but it conveys a deep truth about the power of fiscal policy to change the world along with our daily lives. Civilization became possible only when Sumerians of the Bronze Age invented money. Today, economic issues influence every aspect of daily life. My job at Fortunly is an opportunity to analyze government policies and banking practices, sharing the results of my research in articles that can help you make better, smarter decisions for yourself and your family.

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