WhatsApp Statistics: Revenue, Usage, and History

Text messages, voice calls, recorded voice messages, video calls - how do you want to communicate? WhatsApp gives you all the tools you need to stay in touch. And with more active users than any other messaging tool, it surpasses even Meta’s Messenger app when it comes to popularity. 

WhatsApp was the first app of its kind on the market, and one of the biggest reasons people favor it is the simple, beautiful interface coupled with the fact that this program is completely ad-free.

Key WhatsApp Statistics for 2025 - Editor's Choice

• WhatsApp is currently the world’s most popular messaging app, with 2.95 billion active monthly users in 2025.
• WhatsApp is used in over 180 countries.
• WhatsApp Business had more than 966.5 million monthly users of in 2024.
• Half a billion people use WhatsApp Status every day.
• Some 800 million people used WhatsApp's Status feature in 2024.

What’s the Big Deal About WhatsApp?

WhatsApp was founded in 2009 by two former Yahoo employees, Brian Acton and Jan Koum.

(Forbes)

After leaving their Yahoo positions in 2007, Acton and Koum applied for jobs at Facebook but were rejected. They wandered around the job market, trying to figure out what they wanted to do. 

Their inspiration came once they purchased their first iPhones. They quickly grasped the potential of Apple’s app store, and they developed an idea - they wanted to make a messaging app that would show people’s status next to their names. WhatsApp was launched in 2009, and a new era of instant messaging began.

WhatsApp is currently the world’s most popular messaging app, with more than 2.95 billion monthly active users in 2025.

(Statista)

The app has gained more than 200 million monthly users in the last year alone, and is projected to have around 3.14 billion users by the end of the year.

WhatsApp has more than one billion daily active users. 

(WhatsApp Blog)

WhatsApp is definitely not one of those apps you install and forget. With over a billion users logging in each day, it has become an irreplaceable tool for communication.

As of 2024, the app is used by over 100 million Americans.

(WhatsApp Blog)

Last year, the company has seen significant growth in Texas, adding more than 10 million new users.

500 million people use WhatsApp Status daily.

(Statista)

If you use Snapchat Stories or Instagram Stories, WhatsApp Status will make you feel right at home. This feature allows you to post a status update that disappears 24 hours after you upload it. This is one of the most popular ways people tell their loved ones what they’re up to.

120 billion messages are sent through WhatsApp every day.

(TechCrunch)

People are really chatty on WhatsApp! And how could they not be when it gives them an easy way to reach whoever they want, whenever they want? Relatives and friends that you just don’t have the time to see become instantly available. Programs like these are the very pinnacle of human technology because they let us stay close to those who matter the most.

WhatsApp was the fourth most popular social media platform globally in 2024. 

(Woosuite)

WhatsApp ranks among the world’s most used social media platforms. Only Facebook, YouTube and Instagram are ahead.

WhatsApp Revenue and Financial Data

Facebook bought WhatsApp for $19 billion in 2014.

(Wikipedia)

Instagram, Chainspace, Oculus VR, OneChat… The list of Meta’s acquisitions just keeps growing. WhatsApp numbers improved after Facebook (the corporation now known as Meta) acquired it, but one of the co-founders, Brian Acton, has regretted his decision to sell the company. 

“I sold my users’ privacy to a larger benefit,” Acton told Forbes. “I made a choice and a compromise. And I live with that every day.”

WhatsApp used to charge a $1 yearly subscription fee.

(CNN, WhatsApp Blog)

In some countries, WhatsApp used to charge $1 a year one year after joining. In others, it used to cost $1 just to download the app. At its peak, the subscription model had 700 million users worldwide, as most people didn’t mind paying a single dollar to get a great app they could use to their heart’s content.

However, that usage really kicked off once the subscription model was dropped in 2016. 

Since WhatsApp was monetized in a very limited manner, the owners decided that it wasn’t generating any kind of meaningful long-term revenue. They dropped subscriptions, and the app became free to use. So the public came rushing in, and a new influx of subscribers flooded the market.

This increased market penetration - once a member of a social group downloads the app and starts using it, they inevitably encourage everyone else from the group to use it.

In 2009, WhatsApp got $250,000 as its first investment.

(Feedough)

Brian Acton managed to persuade five friends and ex-Yahoo employees that WhatsApp is a worthy cause. This gave it just enough to keep the project going, even though it wasn’t generating much revenue at that point. All five investors got the status of co-founders of the company. 

In 2011, Sequoia Capital invested $8 million in WhatsApp.

(TechCrunch)

Before WhatsApp ever became popular, Sequoia Capital saw its potential. In 2011, the firm invested a hefty sum of cash to help jumpstart it, and they got a 15% share of the company.

In 2014, Sequoia Capital invested $50 million more in WhatsApp.

(New York Times)

Sequoia Capital’s investment paid off so much that they decided to invest again in 2014. While the information about the ROI of this move isn’t publicly available, in 2014, the New York Times predicted that they could earn 50 times the money they invested. 

Meta is monetizing WhatsApp through WhatsApp Business, whose estimated revenue reached $382 million in 2023.

(Statista, CNN)

Meta does not break down revenue by company, so most data you can find online on the overall WhatsApp revenue are estimates. 

In 2021, the corporation previously called Facebook (which is still the name of its flagship social media network) revealed how it is monetizing WhatsApp. It boils down to ads on Facebook and Instagram that can be bought by WhatsApp Business users. The ads include a “click to WhatsApp” button, enabling users to contact WhatsApp Business users.

WhatsApp Usage Numbers

There were more than 966.5 million monthly users of WhatsApp Business in 2024.

(Statista)

The app added more than 150 million new monthly users year-over-year, once again showing significant growth.

27% of all selfies are shared through WhatsApp and text messaging. 

(Visually)

How are you going to show off your sassy new haircut if you don’t take a selfie and send it to all your friends? Well, sure, you could go and see your friends like people did in the 20th century, but that requires time and planning, and you’re a busy bee! 

According to the number of users who send selfies, this is one of the easiest ways to show off your pretty face to your whole contact list. In addition to WhatsApp, people also use Facebook, Twitter, Instagram, and Snapchat for sharing selfies.

According to the latest available reports, there are more than 1 billion groups on WhatsApp.

(Meta)

This is one of the most popular WhatsApp features. You make a group, add all your buddies to it, have fun chatting excessively for the first few days, and then get annoyed when everyone starts spamming the group chat with awkward memes.

We all have that one group full of ex-classmates where everyone but you seems to be sending messages 24/7, making your phone ping every few minutes until you finally mute it. 

83% of WhatsApp users check it daily.

(Meetanshi)

Too often or not often enough? In truth, it makes complete sense for people to check their messaging apps once a day. After all, they help us stay in touch and easily exchange information with other people, so it’s no wonder that most of us stay up-to-date through WhatsApp.

WhatsApp is used in over 180 countries.

(WhatsApp)

Interestingly enough, the US is not among the countries with the largest population or the highest market penetration. Chinese apps are strong contenders in the Chinese market, while WhatsApp rules supreme in Africa and Latin America in terms of nationwide market penetration.

India has the most WhatsApp monthly active users - 535.8 million in 2024.

(World Population Review)

WhatsApp is wildly popular in India. The numbers keep growing each day, especially now that mobile networks are spreading and smartphones are becoming available to more people. Brazil also has a lot of monthly active users - 139.3 million.

The countries with the highest WhatsApp market penetration are Brazil (98.9%), India (97.1%), Italy (97%), and Argentina (96%).

(Statista)

According to the latest available data, the app had the lowest market penetration rate in Australia, where only 33% of users engaged with WhatsApp. 

In 2024, 52.2% of WhatsApp users were men.

(Statista)

Men are the predominant users of the app, while 42.7% of women reported using it last year.

The average user spent 38 minutes a day on WhatsApp in 2024.

(Meetanashi)

The latest data shows that Android users spend an average of 19.4 hours per month on the app, with Brazil and Indonesia users leading in this regard with 29 hours spent on average.