How to Invest in NFTs

Written By
I. Mitic
April 11,2022

Whether or not you’re interested in NFT technology, the cool artwork, and the community, it’s comforting to know that they’re a pretty straightforward way to add to your investment portfolio and enhance your returns.

NFTs are fairly new in the investment world. They can be profitable, but should be handled wisely. Here’s everything you need to know about how to invest in NFTs, sell, and create them.

What Are NFTs?

NFTs are non-fungible tokens, which simply means they cannot be changed or replaced due to them holding unique properties. Although NFTs have been in existence since 2014, they are currently taking the world by storm due to their enormous profit potential. In 2021 alone, a total of around $41 billion worth of crypto was spent on NFTs.

Non-fungible tokens are, by definition, unique. They hold their own codes and are therefore in limited supply. They can still be viewed by anyone who looks online, which makes people wonder why people pay a lot of money to have access to them. However, it is their unique coding that makes them so valuable and, therefore, helps investors attain a higher return on investment.

NFTs can sell for a lot of money. The record-breaking NFT, ‘EVERYDAYS: The First 5000 Days’, sold for $69.3 million. They are built using similar technology to cryptocurrencies, such as Bitcoin and Solana. However, cryptocurrencies can be exchanged for other items as currency, whereas NFTs cannot. 

NFTs can be bought, sold, and created by individuals. Knowing how to do so will be much easier after reading this guide.

How Are NFTs Different from Cryptocurrency?

NFTs and cryptocurrencies should not be confused, even though they are built using similar technology. 

The key difference between NFTs and cryptocurrency is that NFTs are non-fungible, which means that they cannot be interchanged. On the other hand, cryptocurrencies can be interchanged in replacement for another currency. NFTs, however, can be bought with a cryptocurrency. 

Physical money is similar to cryptocurrency in that they hold an agreed-upon value. One dollar equals one dollar and one Bitcoin equals one Bitcoin. However, in the NFT world, it is very different. NFTs hold their own unique structure and identification, which makes them intangible and not equal to one another. Hence, an NFT cannot simply be swapped for another NFT with expectations of the same value.

How Does an NFT Work?

Familiarizing yourself with how NFTs work will help you understand a bit more about how they can be created, bought and sold. 

Firstly, NFTs exist on a blockchain. A blockchain is a public ledger that records transactions. When an NFT is created, it goes live on a blockchain to be bought and sold, all of which will be visible to the public. This transparency that shows the NFT increasing in value is what creates the excitement to invest. 

The most popular blockchain on which to buy and sell NFTs is Ethereum. However, other blockchains support NFTs too.

NFTs are digital objects that represent the following:

  • Music
  • Designer sneakers
  • GIFs
  • Video and sports highlights
  • Virtual avatars
  • Video game skins
  • Art
  • Collectibles 

Tweets from Twitter can also count as NFTs. One was sold for $2.9 million by Jack Dorsey.

Essentially, an NFT is a digital collector’s item, whereby the collector is the only person who has access to the unique digital file.

NFTs are used for monetization purposes. This innovation allows artists to sell their digital artworks, which hold unique identification codes. It’s also a great way for connoisseurs to invest and attain a profit. 

How to Invest in an NFT

The most interesting aspect of NFTs is their investment potential. To purchase an NFT you need to access a marketplace, much as you’d use Amazon or Etsy to buy standard products. The difference is that an NFT marketplace is purely for buying this type of digital asset.

To start an NFT purchase, you will need to create a digital wallet. In the wallet, you can store cryptocurrency, which is how you buy an NFT. 

NFTs can be purchased for a final price or via a virtual auction. The virtual auction option is similar to buying and trading cryptocurrency and stocks. Like stocks, NFT prices at auction can change rapidly depending on their demand at the time. 

Finding marketplaces to buy NFTs isn’t as hard as you’d think. There are several that offer NFT sales, such as:

  • OpenSea
  • SuperRare
  • Rarible
  • Foundation

It’s best to buy from a verified marketplace, as some imposters will take advantage of newbies. 


Buying NFTs through blockchains is one of the safest approaches to beefing up your investment portfolio. Likewise, it can increase the value of your NFT over time by reducing the supply of the cryptocurrency.

NFT Marketplaces

NFT marketplaces, such as those listed above, are another common way to buy and invest in NFTs. Some marketplaces have their own cryptocurrency tokens. Should these tokens increase in value, then so will the value of the NFT. The tokens are designed for rewards and governance. Furthemore, there is the option to invest in NFT stocks, which entails buying stocks with NFT exposure. 

How to Sell NFTs

Of course, it’s possible and potentially quite profitable to sell NFTs. When you buy an NFT, you likely won’t want it forever. Most people want their NFTs to grow in value so they can sell them at a profit. 

To sell an NFT, you’ll first need to choose a marketplace. Most marketplaces will request a small fee for placing your NFT there and selling it. 

When you upload the NFT, the marketplace will need to verify the asset before it goes live for sale or auction. When it sells, the marketplace will handle the transaction and give you your share, which will hopefully include a healthy profit.

How to Create NFTs

Although some NFTs are rare and incredibly valuable, that doesn’t mean you have to be a great artist to create one. In fact, anyone can create an NFT. 

Creating an NFT is simply known as ‘minting’ a digital asset. Once you create one, you simply need to create a digital wallet and upload it to a marketplace. 

There are many software solutions that allow you to generate NFTs; one example is Appy Pie's NFT maker

The Pros and Cons of NFTs

As is the case with any investment, there are pros and cons of NFTs. Seeing as NFTs have skyrocketed in recent years, there are some definite pros to consider:

  • Appreciation in value. Lots of NFTs have the ability to consistently appreciate in value, which almost guarantees a profit. 
  • More buyers and sellers in the future. The popularity of NFTs and the ease of access to marketplaces, suggests that there will be more buyers and sellers in the future. This means more potential for future profit. 
  • Smart contracts. Blockchains include smart contracts, which means that coded commands keep NFTs safe. Likewise, it means the artists will always get a commission. 

On the other hand, there are some cons you should be aware of before investing:

  • Prices might not remain high forever. Not all NFTs can hold their value indefinitely, so there’s always a risk you’ll lose on your investment at some point. 
  • It’s never free to buy and sell. There are fees involved in trading NFTs, so you’ll need to invest more than you bargained for. 
  • Environmental impact. Blockchain technology can harm the environment as it uses a significant amount of energy, which in most places is still generated by fossil fuels. 

Nonetheless, there are some pros that can outweigh the cons. Should you know what you’re doing and invest in profitable NFTs, you’ll have a great chance of making a return on your investment. 

Are NFTs a Good Investment?

Speaking of NFTs being a potentially good investment, let’s take a look at whether or not they’re worth it. 

They are a great investment for those who are interested in digital artworks, are looking for unique collectible items, or want to gain a return on investment. However, you’re highly unlikely to achieve significant profits unless you pay close attention to trends, invest in high-demand NFTs, and sell at the right time. Hence, you need to have spare time and patience to make NFTs a worthwhile investment. 

The value of NFTs can fluctuate rapidly, depending on their demand. Therefore, you need a good eye for art and market trends to give yourself the best chance of making a profit. 

Of course, there’s a chance you could make a small profit even if you just buy and hold. As such, they can make a great investment option for anyone who’s just getting started. Not only are they fun, but they also give you an opportunity to own unique artwork if you like. They can be both collectibles and a tool for investing. 


Overall, NFTs can be a great investment should you be interested in the art world and want to capitalize on the latest investment trends. They’ve been increasing in popularity for around five years and their appreciation in value across the board has been immense. Jumping on the bandwagon sooner rather than later could give you a better chance of generating the profit you’re hoping for.

Of course, just because NFTs are trending right now doesn’t mean they won’t be replaced by something new in the future. For now, they are an easy investment option and also a great way to attain unique digital artwork if you are in the market for a collectible. 

You simply need a digital wallet and invest in some cryptocurrency to start buying and selling NFTs, as well as creating them. Therefore, it is a pretty simple process and anyone can get involved with investing in NFTs.

It’s possible for anyone to create, buy, and sell NFTs; they are not limited to professional artists or investors. Therefore, they’re a great way to introduce yourself to the world of investing. You can contribute a small amount of fiat money to attain cryptocurrency in order to buy an NFT to get you started.


Are NFTs a good investment?


NFTs can be a great investment if you love digital art and/or want to generate a profit. Of course, you can never be guaranteed of making a profit, but most NFTs have been appreciating in value, even if not by much. To make the most of your NFT investing choice, it’s essential to follow trends and the marketplace every day. You will want to sell at the right time if your aim is to attain a high return on investment. Seeing as NFTs can fluctuate in value so quickly, it’s a good idea to dedicate time each day to check on the value so that you can attain the best profit possible.

How do I buy NFTs?


To buy an NFT, you’ll need a digital wallet. In that wallet, you must have cryptocurrency, as this is the only way to buy an NFT. You then need to choose a marketplace to buy from. There are many around - just make sure they’re verified so that you don’t buy a fake NFT.

How much money do you need to invest in NFTs?


Anyone can invest in an NFT for any price. They all hold different sale values and some sell at auction. Therefore, it could cost you any amount, from a few dollars up to thousands or millions. You just need to add cryptocurrency to your digital wallet to start buying and selling.

How do I start investing in NFT?


To start investing in NFTs, you need to create a digital wallet and research marketplaces. There, you’ll find an array of NFTs to buy and sell. All you need is a digital wallet and a keen eye for potentially profitable NFTs.

Can you actually make money off NFTs?


Yes, you can potentially make millions from NFTs. Whether you want to buy and sell them or create NFTs of your own, you can buy them for a low price, then later if they increase in demand, they will appreciate in value. If you do that successfully, you’ll make a profit. Of course, some NFTs might not appreciate in value if they are not in demand, so you should never expect to make money automatically. As such, it’s important to do your research and understand how to invest in NFTs properly in order to attain the most profit.

About author

For years, the clients I worked for were banks. That gave me an insider’s view of how banks and other institutions create financial products and services. Then I entered the world of journalism. Fortunly is the result of our fantastic team’s hard work. I use the knowledge I acquired as a bank copywriter to create valuable content that will help you make the best possible financial decisions.

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