New Citi Custom Cash Card Brings 5% Cashback and No Annual Fee

Written By
G. Dautovic
June 16,2021

Citi, a New York-based financial services company, has launched a cashback credit card that rewards customers by refunding a part of their most common purchases.

By using the new Citi Custom Cash℠ Card, cardholders will receive a 5% cashback on purchases in their top eligible spending category. The offer applies to each billing cycle and the first $500 or less spent, after which the cashback on all purchases is 1%.

This card is a simple solution for all the people who are unsure how to keep track of category bonuses, as it selects your top spending category based on your purchase habits.

The eligible spending categories include restaurants, gas stations, grocery stores, select travel, transit, and streaming services, home improvement stores, drugstores, fitness clubs, and live entertainment.

Citi® Double Cash Card is another cashback credit card with no annual fees. However, it does not offer any sign-up bonus to prospective members. Unlike its rival, Citi Custom Cash℠ Card comes with a welcome bonus and a low spending threshold. 

If you spend $750 within the first three months of opening the account, you will earn a $200 cashback. The reward is earned in the form of ThankYou® Points, which can then be redeemed for the cashback. The collected points can also be exchanged for gift cards, Shop with Points at, travel, and more.

Citi Custom Cash Card has an introductory 0% APR on purchases and transfers during the first 15 months, after which the variable APR will range from 13.99% to 23.99%, depending on the cardholder’s creditworthiness.  Note that even though you have more than a year to pay off your credit card balance, it’s recommended you pay it in full every month to avoid interest accumulating. 

Although Citi Custom Cash Card gives a 5% cashback, the offer covers only up to the first $500 spent. Therefore, if you’re looking for a higher limit, you should consider some other options too. One of its biggest competitors is US Bank Cash+™ Visa Signature® Card, which offers a 5% cashback up to your first $2,000. This card lets you choose two favorite categories and applies the cashback to your combined eligible purchases in these categories. Cardholders also get a 2% cashback on one everyday category and 1% on all other eligible purchases.

Another difference between the two cards is the activation, which is required for the US Bank Cash+™ Visa Signature® Card users to receive the cashback.

About author

I have always thought of myself as a writer, but I began my career as a data operator with a large fintech firm. This position proved invaluable for learning how banks and other financial institutions operate. Daily correspondence with banking experts gave me insight into the systems and policies that power the economy. When I got the chance to translate my experience into words, I gladly joined the smart, enthusiastic Fortunly team.

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