Ellevest Review for 2026
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Ellevest is a unique wealth management and financial planning platform, created with the aim of promoting greater equality in the world of investing.
It is a female-centric platform, and in our review we'll evaluate its services to see what it has to offer and how it fares on today's competitive market.
Financial planning costs $3,600 per year.
Fortunly Rating
Fortunly's Rating: Our editorial team determines the rating based on a set of evaluation criteria developed for each product and service category.
Strengths
- Investment portfolios designed to meet the needs of women
- Direct contact with financial planners and wealth advisors
- Investing techniques centered on reaching set goals
- Tax-loss harvesting available
- The only algorithm that takes women-specific factors into consideration
Weaknesses
- High minimums for wealth management
Ellevest Overview
An epiphany is the sudden realization of a fact or truth that has perhaps not been so apparent in the past. It’s that moment when you realize that things aren’t working the way they should.
For Ellevest founder Sallie Krawcheck, her epiphany was the realization that the investment sector was tailored to cater to men at the expense of women. In a nutshell, she could see that the platforms, investment tactics, and even the investment options themselves didn’t take into consideration many distinct factors pertaining to women.
Krawcheck saw that the status quo wasn’t working and sought to correct that. Her solution? Ellevest.
The vision for this platform is simple: Ellevest modernizes investment strategies in order to optimize financial planning for women so they can build profitable portfolios and create wealth. The ultimate goal is to make women financially stronger, acknowledging that greater equality creates a better society overall.
Founded in 2014, Ellevest is, according to the company itself, a women-founded, women-led financial services company dedicated to closing the gender wealth gap. In this way, Ellevest is both revolutionary and innovative, but its offer has changed quite a bit.
Today, Ellevest is built around personalized financial planning and higher-end wealth management rather than entry-level monthly memberships.
Products and Services
Now it’s time to take a closer look at the services Ellevest offers.
Ellevest Financial Planning & Wealth Management
Ellevest’s financial planning service is designed for women and families who want a long-term planning relationship with a CFP®. The service includes a deep review of your finances, a custom plan built around your goals and values, and quarterly calls to track your progress and adjust your next steps.
This makes Ellevest a stronger fit for people dealing with major life changes, such as a career shift, inheritance, divorce, family planning, or retirement preparation, than for someone who simply wants a cheap investing app.
Ellevest offers two wealth management tiers: Personal Wealth Management for clients with at least $500,000 to invest and Private Wealth Management for clients with at least $1 million. Both services include portfolio management and financial planning at no extra charge, while the private tier also adds access to select private investments and more advanced tax-efficient strategies.
Ellevest App
The app is available on iOS and Android, allowing clients to keep track of their finances on the go. Users can review their accounts, monitor progress, and stay connected with their financial plan from a mobile device. Security features such as card controls and account protections are also part of the mobile experience.
Pricing
Financial Planning costs $3,600 per year. Personal Wealth Management requires at least $500,000 to invest, while Private Wealth Management is available for clients with at least $1 million. Wealth management fees start at 1.25% annually, with lower rates for larger balances.
Customer Care
Not only are support agents speedy with their responses, but the FAQ section is comprehensive, answering most user questions that are likely to arise.
If you do need to speak directly with an agent, you’ll also find that these direct responses are helpful and timely. What stands out more today, however, is access to planners and advisors rather than standard support alone. For many users, that will be the real selling point.
Ellevest’s website encourages prospective clients to book a call, and its planning service includes quarterly calls with a CFP®. We could not verify a current public customer-service-hours page matching the older phone-hours claim, so it is safer to avoid repeating that detail without a fresher primary source.
Our Verdict
This platform delivers on the promise to create a level playing field for women to invest and grow their wealth. Its features are user-friendly and the simplicity of its design and process also means its services work well for the general public, not just women.
Of course, every good thing also has its downsides. The biggest drawback is accessibility. On the other hand, clients who want direct guidance, holistic planning, and an investment strategy built with women’s financial realities in mind may find the service well worth the cost.