Amazon Statistics and Facts: Company Growth, User Trends, and More

Amazon has come a long way since it launched in 1995. The same can be said for founder Jeff Bezos. With a $250,000 investment from his parents, Bezos opened an online bookstore from the garage of his rented house. Though the small company lacked resources, it didn’t lack vision. Soon, Amazon had transformed itself into one of the world’s biggest online retail stores.

The company’s growth has been explosive to say the least, so it’s safe to say it has successfully achieved its mission to be the most customer-centric company on earth, and the biggest “everything store” in the world.

Key Amazon Statistics for 2025 - Editor's Choice

• The company's net revenue reached $620.12 billion in 2024.
• Amazon had more than 3.81 billion monthly visitors in December 2024.
• Amazon held 40.4% of the US eCommerce market share in 2024.
• 71.66% of traffic to Amazon in 2024 was direct traffic.
• The value of Amazon's stock grew by more than 45% in 2024.

Early Days and Initial Growth

Amazon wasn’t meant to be Amazon. Bezos wanted to name the company Cadabra since it sounded magical. However, his lawyer advised against it since it sounded too similar to Cadaver, which means corpse.

The second name Jeff favored was Relentless, but that also didn’t pan out, so he finally settled on Amazon, naming the company after the second-longest but most voluminous river in the world.

It turned out to be a pretty powerful - and apt - name for the company, as numbers indicate that the company is dominating the eCommerce industry globally.

Order 10 books and pay for one – The loophole that saved Amazon from bankruptcy.

(Business Insider)

Back in the day, suppliers had a rule that retailers could only order a minimum of 10 books at a time. Had Bezos followed that, he would have had a massive inventory and not enough sales, and the company could have gone bankrupt. Instead, he ordered one book that he needed and nine copies of an unavailable book about lichen.

The company generated $20,000 per week in sales in its first month.

(Oberlo)

Within the first month of operation, Amazon saw booming growth. The company was able to generate $20,000 per week in terms of sales within 30 days. By the end of the first month, Amazon had sold books in all 50 states and across 46 countries.

Amazon has, at times, made its employees work 60-hour weeks.

(Business Insider)

The company’s exponential growth meant longer working hours for employees. The Christmas season of 1998 was particularly challenging - employees brought in their families to help and even slept in their cars. The increase in the Amazon customer base during seasonal holidays is why the company hires many seasonal workers.

In 1997, Amazon became a public limited company with a share value of $18 per share.

(Fundable)

Amazon started with a $1 million investment from more than 20 people. The company was able to get $8 million in investments from Kleiner Perkins in 1995 and used it to expand and go public the following year. So far the company has invested $160 billion into the US economy.

Amazon acquired 44 companies between 1998 and 2013.

(Fundable)

In 1998, Amazon acquired three companies, including bookpages.co.uk, which later became known as Amazon UK. Through acquisitions, the company suppressed rivals for the Kindle (Stanza) and managed to expand into other countries, including China, via the acquisition of Joyo.com.

Amazon Revenue, Sales, and More

Two years after the company went public, Bezos was named Time Magazine’s “Person of the Year” because of his contribution towards the popularization of online shopping.

Amazon’s net revenue in 2024 reached $620.12 billion.

(CompaniesMarketCap)

It was another big year for Amazon, with the company's annual revenue rising by 7.89% compared to 2023.

During the third quarter of 2024, Amazon saw a 11% net increase in sales.

(Market.us)

In the same quarter, net income jumped by 54.5%.

The value of Amazon's stock grew by more than 45% in 2024.

(IG)

While it was a huge year for stocks overall, Amazon once again outpaced Nasdaq which gained 24.88% last year.

Amazon had more than 3.81 billion monthly visitors in December 2024.

(Semrush)

Out of those, 3.03 billion came from the United States, representing 79.69% of all website visits.

Amazon controled over 40.4% of the US eCommerce market share in 2024.

(eMarketer)

While the company is dominating the American online shopping space, it is projected to hold only 7% of the retail market share in 2025.

Sales from Amazon Web Services in 2024 amounted to 16.1% of overall sales.

(CloudZero)

Still, due to high profit margins, the AWS sales account for 74% of all of company's operating income.

71.66% of traffic to Amazon in 2024 was direct traffic.

(Semrush)

The next biggest source of traffic to the website was from Google, with 13.47%.

Amazon Prime Data

Amazon launched the Amazon Prime network in 2007, which helped it expand the Amazon eCommerce market share. The service offers unlimited free deliveries for over a million products to its subscribers. What sets this service apart is the one-day delivery/express 24-hour shipping it offers to customers.

75% of Amazon users in the US in 2024 were Amazon Prime members.

(Statista)

This represented a significant growth from the year before, when 71% of all American users were subscribed to Prime.

Global Amazon Prime sales for 2024 amounted to $32.8 billion.

(Yaguara)

Amazon Prime has seen phenomenal growth in the past few years, with Prime Day sales alone accounting for $14.2 billion in revenue last year.

There are more than 200 million paying Amazon Prime members globally in 2025.

(Statista)

More than 180.1 million Americans are now subscribed to the service, increasing by 3% in 2024.

Prime users spend an average of $1,400 on the service per year.

(Statista)

Amazon Prime offers fast, free delivery, as well as a lot of exclusive deals to its customers, including offers on groceries, electronics, and Prime entertainment. The average Amazon user spends about $600 per year across all Amazon platforms. Prime members spend more than double that amount.

Amazon Prime has a conversion rate of 74%.

(Seller)

This is a massive rate, especially when you consider that only 13% of non-prime members typically convert.

46% of Amazon Prime shoppers purchased from the platform at least once a week in 2024.

(SEO.ai)

Additionally, more than 85% of Prime members visit Amazon on a weekly basis.

Consumer Trends

Amazon aims to be the most customer-centric online retail store and focuses on customer obsession rather than worrying about competitors. The following consumer trends highlight the trust level customers have in the company.

87% of surveyed buyers are more likely to buy from Amazon than any other site.

(Oberlo)

The company owns the majority of the US eCommerce industry. The most recent survey found that consumers place a high level of trust in Amazon. Around 98% of regular Amazon buyers are drawn to the company over its competitors because of its reliability.

63% of online shoppers began their online searches on Amazon in 2024.

(Nielsen)

In comparison, some 48% of shoppers begin on search engines like Google.

82% of Amazon buyers claim the website is an important shopping platform.

(Statista)

Almost 80% of online shoppers state that fast and free shipping is the main reason they shop on the platform. Other reasons include broad selection, easy returns, Prime membership, and positive digital shopping experiences.

130 million Amazon Echos will be sold in 2025.

(Statista)

The Amazon Echo connects to the cloud-based “Alexa” service, which has more than 30,000 skills, can control home appliances, play music, and carry out a wide variety of tasks and orders.