Apple Sales Statistics: The Journey of the iPhone

In 1976, Apple’s first computer barely sold a few hundred units. In the decades that followed, the company revolutionized computing and became a trillion-dollar entity. Somewhere along the way, the first iPhone was born.

The iPhone was an immediate success, and still represents the biggest part of the company's annual revenue, but Apple now also has many more successful devices and services which are bringing billions to the company each year.

Key Apple Sales Statistics for 2025 - Editor’s Choice

• The value of Apple's stock has grown by 15% since 2024.
• iPhones amounted to $201.1 billion of the company's revenue in 2024.
• Apple services now have more than 1 billion subscribers globally.
• Apple sold around 500,000 of Vision Pro devices in 2024.
• United States sales represented 44% of the company's revenue in 2024.

Apple's total revenue for 2024 amounted to $391 billion.

(Statista)

While the revenue is lower than it was in the record-high year of 2022, the company's annual revenue has quadripled in the past ten years.

Sales in the United States market represented 44% of Apple's revenue in 2024.

(Statista)

Last year, the company's revenue in Europe was the second-largest, amounting to 26% of the company's total revenue.

There are more than 2.2 billion active Apple devices worldwide.

(AppleInsider)

There were more than 400 million new Apple devices added last year, representing the biggest jump in the last couple of years.

Apple's revenue is projected to increase by 6.8% annually in the next three years.

(Yahoo!)

This is slightly slower than the projections for the overall tech industry, which is expected to see 7.4% growth in revenues.

iPhone sales in 2024 accounted for $201.1 billion in revenue.

(Yahoo!)

The sales of iPhones last year amounted to 52% of the company's total revenue.

Apple held a 17% smartphone market share in China in 2024.

(Reuters)

The sales of iPhones in China dropped by a drastic 25%, but Apple still retained the number one spot in market share.

Apple is the most valuable brand in the world in 2025, worth 574.5 billion.

(Brand Finance)

The company has overtaken Amazon in 2024, jumping by 11% in brand value last year.

The sales of iPhones dropped by 5% in 2024.

(Bloomberg)

The lack of artificial intelligence features on phones sold to China impacted the total sales the most last year.

iPad sales generated $26.69 billion in revenue in 2024.

(Bullfincher)

This amounted to 6.83% of the company's annual revenue last year.

Apple's services had more than 1 billion paid subscribers in 2024.

(TechCrunch)

The company saw its services like Apple Pay, Apple TV+, iCloud and others adding 150 million new subscribers last year.

Services amounted to 25% of Apple's annual revenue in 2024.

(TechCrunch)

The services segment of the company added $21.2 billion in revenue, or 8% more than in 2023.

The sales of Mac computers amounted to $29.98 billion in 2024.

(Bullfincher)

This segment represented 7.67% of the total revenue, which was about the same as it was the year before.

Apple sold 22.5 million Apple Watches in 2024.

(International Data Corporation)

The sales declined by 12.5% compared to the previous year, but Apple still maintained its market dominance.

Apple has sold 500,000 Vision Pro devices in 2024.

(Bloomberg)

The sales of the company's first mixed-reality product were below the original expectations, and the company is scaling down the production of this first-gen product.

iPhone 15 was the best-selling smartphone in the world in 2024.

(Counterpoint)

This amounted to 3% of total smartphone sales last year.