Apple Sales Statistics: The Journey of the iPhone

In 1976, Apple’s first computer barely sold a few hundred units. In the decades that followed, the company revolutionized computing and became a trillion-dollar entity. Somewhere along the way, the first iPhone was born.

The iPhone was an immediate success, and still represents the biggest part of the company's annual revenue, but Apple now also has many more successful devices and services which are bringing billions to the company each year.

Key Apple Sales Statistics for 2026 - Editor’s Choice

• The value of Apple's stock grew by 21% throughout 2025, reaching new all-time highs in early 2026.
• iPhones amounted to $209.59 billion of the company's revenue in 2025.
• Apple services now have more than 1.2 billion subscribers globally as of 2026.
• Apple sold approximately 435,000 Vision Pro devices by the end of 2025.
• United States sales represented 42% of the company's revenue in 2025.

Apple's total revenue for 2025 amounted to $435.61 billion.

(Statista)

The company's revenue has essentially quadrupled in the past ten years.

Sales in the United States market represented 42% of Apple's revenue in 2025.

(Statista)

Last year, the company's revenue in Europe was the second-largest, amounting to 25.4% of the company's total revenue ($111 billion).

There are more than 2.5 billion active Apple devices worldwide as of Q1 2026.

(AppleInsider)

There were more than 300 million new Apple devices added in 2025, representing a steady expansion of the ecosystem's installed base.

Apple's revenue is projected to increase by 7.2% annually through 2027.

(Yahoo!)

This is now in line with the projections for the overall tech industry, which is expected to see 7.4% growth in revenues.

iPhone sales in 2025 accounted for $209.59 billion in revenue.

(Yahoo!)

The sales of iPhones last year amounted to 52% of the company's total revenue.

Apple held a 21.8% smartphone market share in China in the fourth quarter of 2025.

(Reuters)

The sales of iPhones in China rebounded by 28% in late 2025, allowing Apple to reclaim the number one spot in market share.

Apple is the most valuable brand in the world in 2026, worth $607.6 billion.

(Brand Finance)

The company maintained its lead over Microsoft in 2025, jumping by 6% in brand value this past year.

The sales of iPhones increased by 6.76% in 2025.

(Bloomberg)

The introduction of Apple Intelligence and strong demand for the iPhone 17 series impacted the total sales the most in late 2025.

iPad sales generated $28 billion in revenue in 2025.

(Bullfincher)

This amounted to 6.4% of the company's annual revenue last year.

Apple's services had more than 1.2 billion paid subscribers in 2025.

(TechCrunch)

The company saw its services like Apple Pay, Apple TV+, iCloud, and others adding 200 million new subscribers throughout 2025.

Services amounted to 23% of Apple's annual revenue in 2025.

(TechCrunch)

The services segment of the company added $100.4 billion in revenue, or 12% more than in 2024.

The sales of Mac computers amounted to $33 billion in 2025.

(Bullfincher)

This segment represented 7.57% of the total revenue, an increase of 12.7% over the previous year.

Apple sold 33 million Apple Watches in 2025.

(International Data Corporation)

The sales recovered significantly compared to the previous year, as Apple maintained its market dominance.

Apple has sold approximately 435,000 Vision Pro devices since its launch through the end of 2025.

(Bloomberg)

The sales of the company's first mixed-reality product were below the original expectations, and the company is scaling down the production of this first-gen product.

iPhone 16 was the best-selling smartphone in the world in 2025.

(Counterpoint)

This amounted to 3.2% of total smartphone sales last year.

Apple reported a record net income of $112 billion for the fiscal year 2025.

(Statista)

Representing a 19.5% increase year-over-year, this milestone demonstrates the company's efficiency in converting high-revenue hardware sales and services into bottom-line profit.

Apple Pay's transaction volume eclipsed $9 trillion in 2025.

(TechCrunch)

The service expanded its global footprint through new installment and rewards features, solidifying its position as a dominant force in the mobile payment industry.

The Wearables, Home, and Accessories segment generated $35 billion in revenue in 2025.

(International Data Corporation)

This growth was significantly bolstered by the sale of 80 million AirPods, proving that Apple’s peripheral ecosystem continues to be a massive secondary revenue stream.