Primarily designed for small screens, Robinhood is one of America’s most popular trading apps. Why? Because it provides an uncomplicated trading experience for everyone by offering simple-to-use investment tools.
Available securities: Stocks, ETFs, options, cryptocurrencies, index options, and futures
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Fortunly's Rating: Our editorial team determines the rating based on a set of evaluation criteria developed for each product and service category.
- Free service with low fees
- No minimum account balance
- Intuitive UI
- Mobile app for Apple and Android
- Wide range of available cryptocurrencies
- Cash management product
- Trade fraction shares
- 24-hour weekday trading on supported stocks and ETFs
- Limited number of securities
- Limited number of trading tools
- Research and advanced analytics still lag behind more professional brokerages
Robinhood Overview
Robinhood is a California-based online trading platform launched in 2013. The platform is designed and operated by Vladimir Tenev and Baiju Bhat, a pair of classmates and roommates who decided to create a financial app for ordinary people and symbolically name it Robinhood.
The main idea behind this app is to enable people with little or no budget to access financial markets and trade stocks. As Tenev once stated, most online brokerage platforms charge up to $10 per trade for a service that actually costs them less than a penny, meaning that serious traders need to have hundreds or thousands of dollars in their account.
That’s why he and his partner created a platform that enabled more flexible trading conditions.
Robinhood’s cost-free platform is not the only reason why the app has become so popular among small-scale traders. Many first-time traders are thrilled with the platform’s game-like user interface that makes complex financial tools seem much easier to manage. Robinhood is primarily a fintech product, meaning that most of its functions are automated and easy to use.
Thanks to its free service, simple-to-use interface, and variety of financial products, the app has millions of funded customers and remains one of the biggest names in app-based investing.
Although there are other similar products that also offer free services, Robinhood is one of the rare platforms where you can trade BTC, and the platform also offers futures, index options, retirement accounts, managed portfolios through Robinhood Strategies, and cash-sweep features on eligible balances.
Despite the platform’s simplicity, Robinhood is not the best option if you’re looking for advanced research features. Also, more experienced traders will find Robinhoods’s limited securities to be problematic.
How Robinhood Compares to Other Investment Platforms
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Financial Products
The Robinhood investment app offers versatile financial products. From the outset, the platform has offered stocks and exchange-traded funds free of platform commission and fees.
Nowadays, the app also allows you to trade options. On top of that, Robinhood is one of the rare platforms that enables cryptocurrency trading, focusing in particular on Bitcoin trading. It now also supports index options and futures trading for eligible users.
However, it still doesn’t offer mutual funds or bonds, but it now does offer futures.
Stocks and ETFs
Stocks and exchange-traded funds (ETFs) were Robinhood’s first financial products. The platform enables the painless trading of stocks, regardless of the device you use. You can download the mobile app to sell or buy stocks, or you can do that directly from the web. If you choose the web version, you can track stocks’ performances and see each company’s earnings, which can help you refine your trading strategies.
As for markets, you can rest assured that you’ll always get the latest market price for the security you want to trade. Robinhood collaborates with Nasdaq to provide users with real-time market information from all 13 US market exchanges.
For traders who want to diversify their portfolios, there are Robinhood ETFs. The platform covers a range of sectors, allowing you to make investments in any number of companies. Robinhood also offers extended-hours trading and 24-hour weekday trading on thousands of supported stocks and ETFs.
Options
Robinhood options are another form of investment you can trade, with basic call and put options. After conducting our review, we’ve concluded that options trading on Robinhood is good for both beginners and experienced traders. The platform offers three levels of options trading catering to different levels of experience.
Robinhood also supports index options, and Gold members pay lower contract fees on index options than non-Gold users.
Crypto
As we mentioned earlier in this article, Robinhood allows you to buy and sell Bitcoin and many other cryptocurrencies, including Dogecoin, Ether, Bitcoin Cash, Monero, and Dash. Overall, it is one of the most comprehensive lists avaialble on the market today.
The platform now also supports crypto staking for eligible users.
Additional Products
Our review wouldn’t be complete if we didn’t mention the other services and features this platform offers. Aside from various financial instruments, the company has additional products that help users manage their finances even better. There are three important additional features we need to discuss.
Cash Management Account
Cash management is a service that you’d usually find at traditional banks, but at Robinhood, you can enjoy the benefits of this service too. A Robinhood cash account is a convenient tool that you can use for free if you have a Robinhood brokerage account.
You can manage your funds, pay bills, send checks, and make other transactions with uninvested funds.
With this account, you’ll get a cash sweep yield rather than the old 0.30% APY figure. Robinhood’s High-Yield Cash Program currently pays 3.35% APY for eligible Gold users, and eligible non-Gold self-directed taxable accounts can also earn interest through the Cash Sweep Program.
Robinhood isn’t a bank as such; it partners with program banks to provide this service to users. All banks that collaborate with Robinhood are FDIC members, meaning that each account holder is insured through the sweep structure, with coverage above the standard single-bank limit depending on participating banks and account setup.
Fractional Shares
Much like other similar trading platforms, Robinhood offers fractional shares. If you’re not familiar with this type of investment, the trading platform is loaded with articles and a guide that can help you get your head around the concept.
In short, fractional shares are a form of investment that enables you to buy a portion of a stock, thus investing in stocks that would otherwise be out of your reach. Moreover, with fractional shares you can build a diversified portfolio by investing money in several different companies at the same time.
The best part of buying fractional shares on Robinhood is that you can invest as little as $1. You simply need to choose the stock or stocks you want to invest in, then this trading app will do the rest. Depending on the money you deposit, the app will convert it into portions of stocks.
Fees and Commission
Robinhood is best known for providing completely free trading services. There are no platform fees and costs regardless of the product you choose. You can trade stocks and ETFs for free, but the platform’s biggest advantage is that you can also trade options for free.
While there are many platforms that enable free trading of stocks and ETFs, Robinhood is one of the rare companies that doesn’t charge anything for options contracts. For regular options traders, this is beneficial because they don’t need to worry about how many contracts they have.
That said, regulatory and clearing fees still apply to options trades, even though Robinhood does not charge its own commission.
Similarly, there are no commissions on stock, ETF, and many crypto trades, and the platform won’t charge you account maintenance fees, annual fees, or ACH fees. The only trading fees you need to pay are for ACAT outgoing transfers, which cost $100.
Aside from offering all these free services, Robinhood stands apart from many other trading platforms because it doesn’t require a minimum balance to open an account. You can download the app, create an account, and start trading stocks or any other investment you like within a minute.
Gold
Robinhood Gold is a higher-level service that enables users to trade on margins. As you probably know, this type of investment is risky since you trade with borrowed money. Although many trading platforms offer this service, we don’t recommend it if you’re a beginner.
Robinhood charges $5 per month or $50 per year for this account. The first 30 days are free for standard Gold subscriptions. However, with a Robinhood Gold account you undoubtedly get better trading tools than with a regular account.
Aside from getting access to margin trading, you’ll also receive research reports from Morningstar and get access to “level II” market data. Gold also includes the first $1,000 of margin, a higher cash yield on eligible balances, lower futures and index-options pricing, and additional perks tied to products such as Robinhood Strategies and the Gold Card.
Ease of Use
Designed to give ordinary people easy access to the world of investments, the Robinhood app is praised for its simplicity. The app is primarily intended to be used on Apple phones and Android devices. However, there’s also a web version that you can access from any device you like.
The signup process is fast and straightforward. You’ll need to provide essential information to the platform, like your name, address, ID, and Social Security number. At that point the company will verify your identity and send the approval within one hour.
Robinhood offers a fintech approach to trading, meaning that most of the actions are streamlined and tailored to make trading much easier for beginners. However, you still might find it difficult to use the Robinhood app, especially if you’ve never traded before. For those who are not sure how to use Robinhood, there’s a help center with a pile of articles and guides to help you learn.
Trading Tools
Unlike other platforms, the Robinhood app offers only basic trading tools. Both the mobile app and the website have limited trading features, which is the main downside of this trading platform.
The the platform also has fewer features than other similar products. For example, the number of indicators is limited to a few, while other trading platforms offer hundreds.
Despite these apparently limited features, we found Robinhood tools good enough to trade stocks, options, and cryptocurrencies. The UI is also well-organized, so you can find various order types or categories quickly.
One of the company’s latest features is recurring investments. This means you can create a schedule and set the amount of money you want to invest, and the platform will automatically perform the trade on the date you choose.
Robinhood has also added products such as Robinhood Strategies, futures, index options, and 24-hour market access, but it still keeps the overall experience much simpler than the platforms preferred by active professionals.
Customer Service
Robinhood’s customer service is better than it used to be, although it still isn’t one of the platform’s strongest selling points. Users can now get help through the help center, in-app chat support, and phone support by request, which is a noticeable improvement over the old setup.
Robinhood also lets users request support directly through the app or website, making it easier to reach the company when an issue comes up.
That said, the help center still does a lot of the heavy lifting. Robinhood offers a large library of articles and guides covering everything from basic investing concepts to account management and platform features. For many users, those self-service resources will be enough, but traders dealing with urgent or complex issues may still prefer a broker with more traditional support channels.
We should also mention Robinhood Snacks, a financial newsletter that helps users stay on top of market news and trends. Both account holders and non-account holders can subscribe, which gives the platform a useful educational component outside of the trading app itself.
Customer Satisfaction and Security
Robinhood was once praised for making investing more accessible to everyday users, especially younger traders. That reputation took a major hit during the GameStop controversy in January 2021, when the platform restricted purchases of several heavily traded stocks. The backlash was immediate, and for many investors, that moment still shapes how they view the company today.
Even so, Robinhood remains one of the most recognizable names in app-based investing. Its reputation may still be mixed, but the platform continues to attract users with commission-free trading, a simple interface, and a steadily expanding product lineup.
From a security standpoint, Robinhood is a regulated broker-dealer and a SIPC member, which means eligible securities and cash in brokerage accounts are protected within standard SIPC limits. Cash features are handled through program banks for FDIC coverage, subject to the structure of the sweep program and the terms of the account.
Our Verdict
Robinhood remains one of the easiest ways to start investing. The platform keeps things simple, charges no commissions on stocks and ETFs, and continues to appeal to beginners who want a clean mobile-first experience.
It has also grown well beyond its original offer by adding retirement accounts, managed investing through Robinhood Strategies, futures, index options, and premium Gold features.
At the same time, Robinhood is still not the ideal platform for traders who need deep research, advanced charting, or a broader lineup of traditional securities such as bonds and mutual funds. If your main priority is convenience, low costs, and a beginner-friendly design, Robinhood is still one of the strongest choices on the market.