How To Buy Amazon Stock: A Guide To Investing in the eCommerce Giant

Written By
I. Mitic
February 20,2024

As one of the most successful eCommerce companies in the world, Amazon is a popular stock to invest in. But how do you buy Amazon stock, and where can you purchase it? 

In this guide, we will walk you through the process of investing in Amazon and provide information on some of the best brokerages for doing so. We'll also give you some helpful tips to keep in mind while investing. So let's get started!

Choose a Trusted Stock Broker

M1 Finance

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M1 Finance is an online broker and investment platform that offers users a unique blend of features and functionality. For starters, M1 Finance is entirely free to use. It offers 6,000+ stocks and ETFs listed on NASDAQ and NYSE exchanges and doesn't charge commission fees.

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J.P. Morgan Self-Directed Investing

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JPMorgan Chase is a mammoth in the financial world, formed from the merger of J.P. Morgan & Co. with Chase Manhattan Corp. in 2000 and Bank One Corp in 2004. It is headquartered in New York City and offers a wide range of financial services, including asset management, commercial banking, corporate banking, and investment banking. INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE

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Robinhood Logo

Robinhood is a commission-free stock trading platform that allows investors to buy and sell stocks, ETFs, options, and cryptocurrencies without paying any fees.

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Amazon Overview

Amazon is an American multinational technology company based in Seattle that focuses on eCommerce, cloud computing, digital streaming, and artificial intelligence. 

Amazon was founded by Jeff Bezos in 1994 as an online bookstore and has since expanded to a range of products and services, including video and audio streaming, cloud computing, and artificial intelligence. 

In 2021, Amazon reached a net revenue of 469.8 billion in 2021, and as of February 2022, Amazon’s market cap was more than 1.5 trillion. This made it the world's largest online marketplace as measured by revenue and the second-largest as measured by market capitalization. 

Although the numbers have since gone down a bit, they are a clear indicator of Amazon's success as a company and make it an attractive stock to invest in.

Amazon is the largest Internet company by revenue in the world. It also owns several subsidiary companies, including Whole Foods Market, Zappos,, Quidsi, Twitch, etc.

Where To Buy Amazon Stock in 2024

There are a number of online brokerages for investors to buy and sell stocks at competitive prices. Amazon stocks are among the most popular trading assets, and if you are interested in purchasing them, here are some of the best brokerages to do so:


The platform, founded in 2013, quickly became a popular choice for first-time investors and experienced traders alike. One of the key attractions of Robinhood is its simplicity. 

The app is designed to be easy to use and offers a streamlined experience that makes it straightforward to buy and sell Amazon stock or other securities.

Another advantage of Robinhood is its low entry barrier. Unlike some other brokerages, Robinhood does not require a minimum deposit or balance to open a brokerage account. This makes it an ideal choice for traders who are just starting out. 

Robinhood's mission is to make financial services more accessible and affordable for everyone. In addition to commission-free trading, Robinhood also offers a suite of other features that appeal to first-time and seasoned investors alike. These include instant deposits, extended-hours trading, and fractional shares.

Robinhood also has a Cash Management program that comes with a debit card from Sutton Bank and a 1.00% APY. Even better, it has no monthly fees or minimum balance requirements.

For those just starting out, Robinhood offers a highly informative blog and a podcast, which provide insights on various topics related to personal finance and investing. So if you're new to investing in Amazon stock, do not worry: this platform will surely be a great stepping stone and foundation for your investment journey.

You can create an account in just a few minutes and start trading right away.

Robinhood is a solid choice for anyone looking for a commission-free stock trading platform. It offers a simple interface, a low entry barrier, and no hidden fees.


eToro allows users to trade over 1,000 instruments across a variety of asset classes, including stocks, indices, commodities, cryptocurrencies, and ETFs.

Among many possibilities eToro offers, it also allows investors to trade Amazon stocks. It is a commission-free broker, meaning that investors will not be charged any fees when buying or selling their shares.

The platform is designed for both novice and experienced traders and offers a variety of features, including a social trading network, advanced charting tools, and a virtual trading account. 

The social trading feature allows users to copy the trades of other successful investors on the platform. This feature makes it easy for beginners to get started with trading, as they can mimic the investment strategies of more experienced traders. eToro also offers a variety of educational resources to help users learn about different asset classes and investing strategies.

What's also great about eToro is that it offers a demo account with $100,000 worth of virtual funds. This is perfect for testing the platform and its features before risking real money.

And if you decide to buy Amazon shares, you can also monitor them on the go as eToro has mobile apps for iOS and Android devices, making the whole experience painless. 

In recent years, eToro has been focused on expanding beyond traditional assets by offering cryptocurrency and CFD trading. The company was one of the first to offer Bitcoin trading and has since added several other popular cryptocurrencies. 

eToro also offers an innovative product called CryptoEqual portfolios, which allows users to invest in a basket of cryptocurrencies with a single click.

All things considered, eToro is a comprehensive trading platform that provides users with the tools they need to succeed in the markets. It offers a social trading network, advanced charting tools, a virtual trading account, and a mobile app. So, if you're looking for the best place to buy Amazon stock, eToro should definitely be at the top of your list.

M1 Finance

The company was founded in 2015 and is headquartered in Chicago, Illinois. In addition to being a popular choice for online investing, M1 Finance offers retirement accounts and IRA plans. The company has a strong focus on customer service and providing a user-friendly platform.

There are no commissions or fees of any kind, making it an attractive option for investors looking to invest in Amazon stock while saving money on trading costs. In addition, M1 Finance offers a wide variety of other investment options, including ETFs and cryptocurrency. 

However, where M1 Finance really shines is in its ability to automate the investing process. Users can set up 'Pies,' which are essentially portfolios of investments that are automatically rebalanced on a regular basis. This makes it easy to keep a diversified portfolio and stay on track with your investing goals. 

M1 Finance also offers a handy mobile app that allows users to track their investments and execute trades on the go. You can download the app for both iOS and Android devices, and it's a great way to stay on top of your finances at any moment.

Overall, M1 Finance is an excellent option for those looking for a free and easy-to-use investment platform. It's perfect for beginners and experienced investors needing an automated way to invest their money. The fact that it's free to use is just icing on the cake. Amazon investors and everyone looking for a comprehensive solution will be hard-pressed to find a better option.

JPMorgan Chase

As of March 31, 2022, the company had over $4.0 trillion in assets under management, making it one of the largest asset managers in the world. In recent years, JPMorgan Chase has also become a major player in the online trading space. 

When it comes to online trading and buying Amazon shares, it offers a platform called You Invest Trade that allows users to trade stocks, ETFs, and options without any commission fees.

JPMorgan Chase’s trading platform is a great way to trade stocks, options, and other securities. The platform is easy to use and has various features that make it a good choice for beginners and experienced investors alike. 

One of the platform's best features is the ability to research stocks, which can help you find the information whenever you’re in doubt should you buy Amazon stock or not.

The platform also provides real-time quotes and market data, so you can always stay up-to-date on the latest market trends. Another great feature is the customer service. If you have any questions about the platform or how to use it, you can contact customer service, and they will be happy to help you. offers a wide range of features and tools, including advanced charting, real-time market data, and various order types. It also provides a demo account to help users learn the ropes. So, whether you're a seasoned trader or just getting started, is an excellent choice for trading Amazon stock. 

In addition, offers competitively priced commissions and a variety of payment options. It has low account minimums and no hidden fees, so you can get started even if you don't have much money to invest. 

Another thing we liked about is that it is regulated by the Financial Conduct Authority (FCA). This means it is a safe and secure platform to use, and your money is protected. 

In addition, the platform provides an extensive education center that covers everything from basic trading concepts to more advanced strategies. Whether you're a beginner or an experienced trader, is an excellent choice for those looking for a reliable and user-friendly trading platform.

To conclude, is one of the best platforms to buy Amazon stock, and deservedly so. It is user-friendly, has a sleek interface, and offers a wide range of features and tools. In addition, it is regulated, so you can rest assured that your money is safe. 


Vanguard provides helpful resources and products for individuals, financial advisors, and institutional investors across the globe. 

If you're looking to buy Amazon stock and do it at competitive pricing, Vanguard is the brokerage for you. When it comes to US stocks, Vanguard offers one of the lowest expense ratios, making it a great choice for long-term investors. The company also provides commission-free trading for certain ETFs and mutual funds. 

In addition to mutual funds and ETFs, Vanguard offers an array of investment products and services, including brokerage services, retirement planning and advice, financial planning, trusts and estates planning, and charitable giving. 

The company’s award-winning online platform makes it easy to buy and sell Vanguard mutual funds and ETFs with no commission fees. And for those who need some guidance, Vanguard offers free access to personal financial advisors who can help create a custom investment plan. 

And, if you're still not sure where to buy Amazon stock, let's see what else Vanguard has to offer.

With Vanguard, you’ll benefit from working with a well-established and reputable company with a long history of helping people make wise investment decisions and save for their future. Vanguard is a fantastic choice for those searching for a reliable and low-cost way to invest in the market.

Whether you’re just getting started with investing or you’re a seasoned pro, Vanguard has the tools and resources you need to reach your financial goals and can provide the personalized service and support you deserve.

Amazon Stock Price History

As a company that has been in business for over 25 years, Amazon has a long history of ups and downs. After going public in 1997 at $18 per share, the price reached an all-time high closing price of $106.69 in December 1999. It did drop to $76.13 by the year’s end, but you still would have made a tidy sum if you’d invested when it first started.

This was also the last time to make good bucks in the early years, as the stock then plummeted and didn’t recover until late 2001. From there, the price slowly climbed back up, reaching $44.82 per share by January 31. 2006. In October 2007, the stock price went over $100 per share for the first time since December 1999.

Then, of course, came the Great Recession of 2008-2009, when the stock market crashed, and Amazon’s stock price fell to a low of $57.24 by the end of November 2008. After recovering, the value of the shares started ballooning, reaching an all-time high closing price of 3,731.41 on July 08, 2021.

As you can see, Amazon’s stock price has been through many ups and downs over the years. Nevertheless,  investors who have held onto their stock for the long haul have been handsomely rewarded.

At the moment of writing this article, the price of Amazon’s stock fluctuates around $2,300, and it’s predicted to grow even higher in the future. So, if you’re thinking about investing in Amazon, now might be a good time to do so.

How To Buy Amazon Stock

When it comes to investing in Amazon, there are a few things you need to do to get started. Here's a quick overview of the steps you'll need to take.

1. Open an Account With a Broker

To start the procedure, you will first need to open an account with a broker. There are many different ones out there, so it's important to compare options and find one that best suits your needs. 

You should consider factors like fees, customer service, and account minimums when making your decision. Avoid brokers with high fees or hidden charges, as this will eat into your profits. That is why it is crucial to carefully review the terms and conditions of each broker to find the most reliable and transparent one.

2. Think About Your Investment Budget

Once you have found the broker, the next step in buying Amazon stock is thinking about how much money you're willing to invest and what your investment goals are. Are you looking to generate income, or are you more focused on long-term growth? 

It is vital to have a clear idea of what you want to achieve before investing. If you're having trouble deciding, you can always consult with a financial advisor for help.

3. Determine How Many Shares You Want To Buy

Next, you need to decide how many shares you want to purchase. This will depend on your investment budget and your goals for the investment. 

If you're looking to buy Amazon stock to play the long game, you may want to consider buying more shares while they’ve gone down in price a bit. If you're worried about the volatility of Amazon’s shares and wish to diversify your portfolio more, it’s best to go in with a smaller initial purchase.

4. Execute the Trade 

Once you have decided how many shares you want to buy, it's time to execute the trade. You will need to provide your broker with some basic information, including the number of shares you want to purchase and your price limit. Once the trade is executed, the shares will be deposited into your brokerage account.

5. Monitor Your Investment

After you purchase Amazon stock, it's essential to monitor your investment and ensure that it is performing in line with your expectations. 

You should keep an eye on the company's financial reports and its overall performance on the stock market. If you're not happy with how your investment is performing, you can always sell your shares and reinvest the money elsewhere.

Reasons To Invest in Amazon 

Amazon has been one of the most successful companies of the past few decades, and it shows no signs of slowing down. Here are some reasons investors should consider putting their money into Amazon stock:

Cutting-Edge Tech

From artificial intelligence to cloud computing, Amazon is at the forefront of some of the most exciting fields in the tech industry. This gives the company a significant competitive advantage and positions it well for continued growth.

Consumer Loyalty

Another thing that makes the Amazon stock trade an attractive investment is the company’s incredibly loyal customer base. In addition to offering exceptional service and selection, Amazon also offers Prime, a subscription service that provides free shipping and other benefits. Prime customers are some of the most valuable customers in retail, and they are highly likely to continue using Amazon in the future.

Amazon Web Services (AWS)

Web Services are another key growth driver for Amazon. AWS is a cloud computing platform that provides businesses with on-demand access to various services, including storage and analytics. It is a significant revenue source for Amazon and continues to grow at an impressive rate.

New Market Expansion

Here’s another thing that might help you decide to buy Amazon stock. Amazon is expanding rapidly into new markets. In recent years, the company has made significant headway in areas like fashion and grocery delivery. These new businesses should provide substantial growth opportunities for Amazon going forward.

As you can see, there are many reasons to believe that the company will continue performing well in the years to come. If you're looking for a growth stock to add to your portfolio, Amazon is definitely worth considering.

Helpful Tips for Buying Amazon Shares

If you're considering investing in this tech and retail giant, there are a few things you should keep in mind. 

First, it's important to remember that Amazon is a highly volatile stock. This means that prices can fluctuate significantly from day to day. It's essential to be comfortable with this level of risk before making any investment. 

Second, it's crucial to have a clear investment strategy. Amazon is not a short-term stock, and investors should be prepared to hold onto their shares for at least several years if they want to make the most of them.

If you decide to purchase Amazon shares online, remember that you don't need to buy many of them to see significant gains. With Amazon's high stock price, even a small stock investment can generate substantial returns. 

You can also consider investing in Amazon through a mutual fund or an ETF. This can be a good way to diversify your portfolio and reduce risk. 

Finally, you should monitor the company closely. Amazon is constantly evolving, and it's important to stay up-to-date on any new developments that could affect the value of your investment. 

These are just a few tips to get you started on your journey to investing in Amazon stock. With a bit of research and planning, you can be well on your way to becoming a successful investor. 

Final Thoughts

Investing in Amazon can be a great way to generate income or grow your portfolio. However, it's essential to do your research and understand the risks before getting into any investment. If you're ready to start investing, be sure to follow the steps outlined in this article to get started on the right foot.


How can I invest in Amazon with little money?


If you're looking to invest in Amazon with a small budget, you can always consider buying Amazon shares through a broker that offers fractional shares. This way, you can purchase a smaller number of shares and still have exposure to the company. If you're new to online trading, it's always better to start small and gradually increase your investment over time.

Does Amazon pay a dividend?


Unfortunately, Amazon does not currently pay a dividend to its shareholders. However, this could change in the future as the company continues to grow and generate more profits. For now, investors looking for direct income from their investments will need to look elsewhere.

Is Amazon still a good long-term investment?


Absolutely. The company has a history of solid growth, and it shows no signs of slowing down. If you're looking for a stock that will provide consistent returns, Amazon is a great option.

And if you’re looking for the best way to buy Amazon shares, be sure to check out the list of brokerages we've compiled. Just remember to keep monitoring your investment but don’t be discouraged if current events drive the prices down for a spell.

Is Amazon stock high risk?


All stocks come with some level of risk, and Amazon is no different. When considering any investment, it's vital to know the risks and potential rewards before making a decision. So if you're about to buy Amazon stock, make sure you understand that a company of this size will always be a high-risk prospect, but that’s also why it’s a great earner.

Is Robinhood legit?


Yes. Robinhood is a legitimate broker-dealer that is regulated by the SEC and FINRA. It is a safe place to invest your money, but ensure that you do your research before making any investment decisions.

About author

For years, the clients I worked for were banks. That gave me an insider’s view of how banks and other institutions create financial products and services. Then I entered the world of journalism. Fortunly is the result of our fantastic team’s hard work. I use the knowledge I acquired as a bank copywriter to create valuable content that will help you make the best possible financial decisions.

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